Benchmarks

CHANEL UX Case Study

This is a case study of CHANEL’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 503 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

CHANEL’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to mediocre Mobile Web and Desktop Web performances.

First benchmarked in April 2021 and reviewed once in February 2024.

Performance: 24.1Mediocre

URL: chanel.com/gb/makeup/

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Poor
Mediocre
Decent
Good
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Overall UX Performance

507 Guidelines · Performance:

Desktop Web

271 Guidelines · Performance:

Mobile Web

236 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

CHANEL’s Desktop Web E-Commerce Design

24 pages of CHANEL’s e-commerce site, marked up with 186 best practice examples:

See all 24 designs

CHANEL’s Mobile Web E-Commerce Design

22 pages of CHANEL’s e-commerce site, marked up with 177 best practice examples:

See all 22 designs

Explore Other Research Content

Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:

  1. Drop-Down Usability: When You Should (and Shouldn’t) Use Them

  2. Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

  3. PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

  4. Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

  5. Form Usability: Getting ‘Address Line 2’ Right

See all 403 articles in the full public archive.