This is a case study of Chanel’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 503 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Chanel’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to mediocre Mobile Web and Desktop Web performances.
First benchmarked in April 2021 and reviewed once in February 2024.
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
24 pages of Chanel’s e-commerce site, marked up with 186 best practice examples:
22 pages of Chanel’s e-commerce site, marked up with 177 best practice examples:
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