This is a case study of FreshDirect’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 414 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
FreshDirect’s overall e-commerce UX performance is mediocre. Some of FreshDirect’s biggest UX issues are caused by broken Cart & Checkout, poor Homepage & Category, and poor Mobile Web performances.
Overall UX Performance
414 Guidelines · Performance:
251 Guidelines · Performance:
Homepage & Category
41 Guidelines · Performance:
30 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
24 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
27 Guidelines · Performance:
163 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of FreshDirect’s e-commerce site, marked up with 222 best practice examples:
18 pages of FreshDirect’s e-commerce site, marked up with 183 best practice examples:
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