Benchmark Overview

Peapod’s E-Commerce UX

This is a case study of Peapod’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Peapod’s Cart & Checkout performance is poor. Some of Peapod’s biggest checkout usability issues are due to broken Navigation, Data Input, and Focus. That said, their checkout performs great within Copywriting.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 86.1

Data Input: 15 guidelines · Score: -63.6

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Guideline #1 Violated High · Score: -59.9

Guideline #2 Adhered High · Score: 44.9

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Adhered Low · Score: 22.5

Guideline #5 Neutral · Score: 0.0

Guideline #6 Violated High · Score: -29.9

Guideline #7 Violated High · Score: -15.0

Guideline #8 Violated High · Score: -22.5

Guideline #9 Adhered Low · Score: 11.2

Guideline #10 Violated High · Score: -22.5

Guideline #11 Violated High · Score: -15.0

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.0

Guideline #15 Adhered High · Score: 15.0

Copywriting: 8 guidelines · Score: 187.2

‘State of the Art’

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Guideline #16 Adhered Low · Score: 29.9

Guideline #17 Adhered High · Score: 44.9

Guideline #18 Adhered High · Score: 44.9

Guideline #19 Adhered High · Score: 37.4

Guideline #20 Adhered High · Score: 37.4

Guideline #21 Violated High · Score: -29.9

Guideline #22 Issue Resolved · Score: 15.0

Guideline #23 Adhered Low · Score: 7.5

Layout: 15 guidelines · Score: 97.3

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Guideline #24 Violated High · Score: -52.4

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Adhered Low · Score: 18.7

Guideline #29 Violated Low · Score: -18.7

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Adhered Low · Score: 22.5

Guideline #32 Neutral · Score: 0.0

Guideline #33 Adhered High · Score: 22.5

Guideline #34 Adhered High · Score: 22.5

Guideline #35 Violated High · Score: -22.5

Guideline #36 Violated Low · Score: -7.5

Guideline #37 Adhered High · Score: 15.0

Guideline #38 Issue Resolved · Score: 15.0

Guideline #39 Violated Low · Score: -7.5

Navigation: 8 guidelines · Score: -22.5

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Guideline #40 Issue Resolved · Score: 44.9

Guideline #41 Violated High · Score: -44.9

Guideline #42 Issue Resolved · Score: 44.9

Guideline #43 Violated High · Score: -37.4

Guideline #44 Violated High · Score: -29.9

Guideline #45 Adhered High · Score: 29.9

Guideline #46 Violated High · Score: -22.5

Guideline #47 Violated Low · Score: -7.5

Flow: 7 guidelines · Score: 33.7

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Guideline #48 Adhered High · Score: 52.4

Guideline #49 Adhered Low · Score: 26.2

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered High · Score: 37.4

Guideline #52 Neutral · Score: 0.0

Guideline #53 Neutral · Score: 0.0

Guideline #54 Violated High · Score: -29.9

Focus: 10 guidelines · Score: -146.0

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Guideline #55 Violated High · Score: -59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Adhered High · Score: 37.4

Guideline #58 Violated High · Score: -37.4

Guideline #59 Violated High · Score: -37.4

Guideline #60 Adhered Low · Score: 18.7

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Violated High · Score: -29.9

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Peapod’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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