This is a case study of Sainsbury’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 414 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Sainsbury’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Cart & Checkout, poor Mobile Web, and poor On-Site Search performances.
Overall UX Performance
414 Guidelines · Performance:
251 Guidelines · Performance:
Homepage & Category
41 Guidelines · Performance:
30 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
24 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
27 Guidelines · Performance:
163 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Sainsbury’s e-commerce site, marked up with 217 best practice examples:
17 pages of Sainsbury’s e-commerce site, marked up with 186 best practice examples:
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