Ocado UX Case Study
This is a case study of Ocado’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 414 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ocado’s overall e-commerce UX performance is poor. Ocado’s UX performance in particular suffers from usability issues caused by poor Customer Accounts, Mobile Web, and On-Site Search.
First benchmarked in April 2021.
Overall UX Performance
414 Guidelines · Performance:
Desktop Web
251 Guidelines · Performance:
Homepage & Category
41 Guidelines · Performance:
On-Site Search
30 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
Product Page
24 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Customer Accounts
27 Guidelines · Performance:
Mobile Web
163 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Ocado’s Desktop Web E-Commerce Design
27 pages of Ocado’s e-commerce site, marked up with 228 best practice examples:
Ocado’s Mobile Web E-Commerce Design
17 pages of Ocado’s e-commerce site, marked up with 196 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.