Ocado’s E-Commerce UX

This is a case study of Ocado’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 414 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Ocado’s overall e-commerce UX performance is poor. Ocado’s UX performance in particular suffers from usability issues caused by poor Customer Accounts, Mobile Web, and Cart & Checkout.

Performance: 18.1Poor

URL: ocado.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

414 Guidelines · Performance:

Desktop Web

251 Guidelines · Performance:

Homepage & Category

41 Guidelines · Performance:

On-Site Search

30 Guidelines · Performance:

Product Lists & Filtering

51 Guidelines · Performance:

Product Page

24 Guidelines · Performance:

Cart & Checkout

78 Guidelines · Performance:

Customer Accounts

27 Guidelines · Performance:

Mobile Web

163 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.