This is a case study of Ocado’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 414 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ocado’s overall e-commerce UX performance is poor. Ocado’s UX performance in particular suffers from usability issues caused by poor Customer Accounts, Mobile Web, and Cart & Checkout.
Overall UX Performance
414 Guidelines · Performance:
Desktop Web
251 Guidelines · Performance:
Homepage & Category
41 Guidelines · Performance:
On-Site Search
30 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
Product Page
24 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Customer Accounts
27 Guidelines · Performance:
Mobile Web
163 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Ocado’s e-commerce site, marked up with 228 best practice examples:
17 pages of Ocado’s e-commerce site, marked up with 196 best practice examples:
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