This is a case study of Ocado’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 708 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Ocado’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Ocado’s case study.
First benchmarked in April 2021 and reviewed once in January 2025.
Ocado’s UX Performance upgrade

Benchmark Chart
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
28 pages of Ocado’s ecommerce site, marked up with 180 best practice examples:
25 pages of Ocado’s ecommerce site, marked up with 183 best practice examples:
23 pages of Ocado’s ecommerce site, marked up with 162 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.