Benchmarks

10 ‘Online Grocery’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Online Grocery’ e-commerce sites in the US and Europe. Each of the 10 Grocery sites has been manually rated across 745 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

745 Guidelines

Desktop Web

246 Guidelines

Mobile Web

256 Guidelines

Mobile App

243 Guidelines

10 ‘Online Grocery’ Sites
CompareWhat’s This?

Online Grocery Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Online Grocery sites.

View Online Grocery Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.


User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

376 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.