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Benchmarks
5 ‘Grocery’ E-Commerce Sites Ranked by User Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 5 leading ‘Online Grocery’ e-commerce sites in the US and Europe. Each of the 5 Grocery sites has been manually rated across 380+ different e-commerce UX elements, all based on Baymard’s 61,000+ hours of UX research.
Case Studies
If you’d like to see an in-depth review for each of the Online Grocery benchmarked sites you can click on the colored dots in the chart or go to the case studies section further down the page.
Benchmark UX Performances
Poor
Mediocre
Acceptable
Decent
Good
Overall UX Performance
387 Guidelines
Homepage & Category
39 Guidelines
Homepage
7 Guidelines
Intermediary Category Pages & Taxonomy
9 Guidelines
Main Navigation
9 Guidelines
Site-Wide Layout
6 Guidelines
Recipe pages
8 Guidelines
On-Site Search
27 Guidelines
Search Query Types & Logic
9 Guidelines
Search Autocomplete
8 Guidelines
Results Logic, Filtering & Guidance
10 Guidelines
Product Lists & Filtering
50 Guidelines
List Layout, Hit Areas & Product Loading
14 Guidelines
List Item product Info and Thumbnails
9 Guidelines
Filtering: Available Filters & Sorting
8 Guidelines
Filtering: Scope & Logic
8 Guidelines
Filtering: Interface & Layout
11 Guidelines
Product Page
24 Guidelines
Product Page Layout & 'Buy' Section
12 Guidelines
Product Descriptions & Spec Sheets
8 Guidelines
Cross-Sells & Cross-Navigation
4 Guidelines
Cart & Checkout
71 Guidelines
Shopping Cart & “Added to Cart” Behavior
8 Guidelines
Account Selection & Creation
6 Guidelines
Customer & Address Information
6 Guidelines
Shipping & Store Pickup
7 Guidelines
Credit Card Form & Payment Flow
10 Guidelines
Order Review & Confirmation
9 Guidelines
Form & Page Design
6 Guidelines
User Interactions, Validations & Data Persistence
10 Guidelines
Field Labels, Design & Microcopy
9 Guidelines
Customer Accounts
27 Guidelines
Account Drop-Down, Dashboard & Sign In
11 Guidelines
'Your Account': Addresses, Payments, & Newsletters
10 Guidelines
Account-Wide Navigation, Structure, & Information
6 Guidelines
Mobile E-Commerce
149 Guidelines
Mobile Homepage
5 Guidelines
Mobile Main Navigation & Categories
14 Guidelines
Mobile On-Site Search
15 Guidelines
Autocomplete
7 Guidelines
Query Types, Design & Logic
8 Guidelines
Mobile Product List
33 Guidelines
Mobile Product List Layout & Features
12 Guidelines
Mobile Filtering & Sorting
8 Guidelines
Mobile List Item Content
13 Guidelines
Mobile Product Pages
14 Guidelines
Mobile Checkout
30 Guidelines
Shopping Cart, Shipping & Store Pickup
7 Guidelines
Account Selection & Creation
5 Guidelines
Payment & User Info
11 Guidelines
Order Review & Confirmation
7 Guidelines
Mobile Forms
23 Guidelines
Form Fields
9 Guidelines
Field Validation
8 Guidelines
Input Optimization
6 Guidelines
Mobile Site-Wide Features & Elements
15 Guidelines
Benchmark Case Studies
Deep dive into the 5 sites displayed in the chart above.
Albertsons
Performance: 25.9
Pay special attention to:
On-Site Search
Mobile E-Commerce
Peapod
Performance: 24.1
Pay special attention to:
Customer Accounts
Product Lists & Filtering
FreshDirect
Performance: 19.4
Pay special attention to:
On-Site Search
Cart & Checkout
Sainsbury’s
Performance: 19.2
Pay special attention to:
Product Lists & Filtering
On-Site Search
Ocado
Performance: 12.0
Pay special attention to:
Product Page
Homepage & Category
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Online Grocery Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Grocery sites.
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