Benchmarks

5 ‘Grocery’ E-Commerce Sites Ranked by User Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 5 leading ‘Online Grocery’ e-commerce sites in the US and Europe. Each of the 5 Grocery sites has been manually rated across 380+ different e-commerce UX elements, all based on Baymard’s 71,000+ hours of UX research.


This is a sub-set of the full benchmark which includes 93 e-commerce sites.


Case Studies

If you’d like to see an in-depth review for each of the Online Grocery benchmarked sites you can click on the colored dots in the chart or go to the case studies section further down the page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

387 Guidelines

Homepage & Category

39 Guidelines

Homepage

7 Guidelines

Intermediary Category Pages & Taxonomy

9 Guidelines

Main Navigation

9 Guidelines

Site-Wide Layout

6 Guidelines

Recipe pages

8 Guidelines

On-Site Search

27 Guidelines

Search Query Types & Logic

9 Guidelines

Search Autocomplete

8 Guidelines

Results Logic, Filtering & Guidance

10 Guidelines

Product Lists & Filtering

50 Guidelines

List Layout, Hit Areas & Product Loading

14 Guidelines

List Item product Info and Thumbnails

9 Guidelines

Filtering: Available Filters & Sorting

8 Guidelines

Filtering: Scope & Logic

8 Guidelines

Filtering: Interface & Layout

11 Guidelines

Product Page

24 Guidelines

Product Page Layout & 'Buy' Section

12 Guidelines

Product Descriptions & Spec Sheets

8 Guidelines

Cross-Sells & Cross-Navigation

4 Guidelines

Cart & Checkout

71 Guidelines

Shopping Cart & “Added to Cart” Behavior

8 Guidelines

Account Selection & Creation

6 Guidelines

Customer & Address Information

6 Guidelines

Shipping & Store Pickup

7 Guidelines

Credit Card Form & Payment Flow

10 Guidelines

Order Review & Confirmation

9 Guidelines

Form & Page Design

6 Guidelines

User Interactions, Validations & Data Persistence

10 Guidelines

Field Labels, Design & Microcopy

9 Guidelines

Customer Accounts

27 Guidelines

Account Drop-Down, Dashboard & Sign In

11 Guidelines

'Your Account': Addresses, Payments, & Newsletters

10 Guidelines

Account-Wide Navigation, Structure, & Information

6 Guidelines

Mobile E-Commerce

149 Guidelines

Mobile Homepage

5 Guidelines

Mobile Main Navigation & Categories

14 Guidelines

Mobile On-Site Search

15 Guidelines

Autocomplete

7 Guidelines

Query Types, Design & Logic

8 Guidelines

Mobile Product List

33 Guidelines

Mobile Product List Layout & Features

12 Guidelines

Mobile Filtering & Sorting

8 Guidelines

Mobile List Item Content

13 Guidelines

Mobile Product Pages

14 Guidelines

Mobile Checkout

30 Guidelines

Shopping Cart, Shipping & Store Pickup

7 Guidelines

Account Selection & Creation

5 Guidelines

Payment & User Info

11 Guidelines

Order Review & Confirmation

7 Guidelines

Mobile Forms

23 Guidelines

Form Fields

9 Guidelines

Field Validation

8 Guidelines

Input Optimization

6 Guidelines

Mobile Site-Wide Features & Elements

15 Guidelines

5 Online Grocery Sites
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Benchmark Case Studies

Deep dive into the 5 sites displayed in the chart above.

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