Use the interactive UX benchmark chart below to see the ranked UX performance of 6 leading ‘Online Grocery’ e-commerce sites in the US and Europe. Each of the 6 Grocery sites has been manually rated across 410 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
410 Guidelines
Desktop Web
216 Guidelines
Mobile Web
194 Guidelines
Deep dive into the performance and page designs of the 6 case studies.
52 page designs: desktop, mobile
26 page designs: desktop, mobile
49 page designs: desktop, mobile
45 page designs: desktop, mobile
44 page designs: desktop, mobile
44 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Online Grocery sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
Join 37,000+ UX professionals and get a new UX article every second week.
363 free UX articles based on large-scale research.
14,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.