Hitachi’s E-Commerce UX

This is a case study of Hitachi’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 176 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Hitachi’s overall e-commerce UX performance is broken. This is mainly due to broken On-Site Search, Cart & Checkout, and Mobile-Commerce performances.

Performance: -33.5broken


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Overall UX Performance

271 Guidelines · Performance:

Homepage & Category

24 Guidelines · Performance:

On-Site Search

16 Guidelines · Performance:

Product Lists & Filtering

36 Guidelines · Performance:

Product Page

25 Guidelines · Performance:

Cart & Checkout

34 Guidelines · Performance:

Accounts & Self Service

19 Guidelines · Performance:


117 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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