This is a case study of Hitachi’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 463 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hitachi’s overall e-commerce UX performance is broken. This is mainly due to broken On-Site Search, Product Lists & Filtering, and Mobile Web performances.
Overall UX Performance
463 Guidelines · Performance:
265 Guidelines · Performance:
Homepage & Category
36 Guidelines · Performance:
31 Guidelines · Performance:
Product Lists & Filtering
37 Guidelines · Performance:
35 Guidelines · Performance:
Cart & Checkout
104 Guidelines · Performance:
22 Guidelines · Performance:
198 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
15 pages of Hitachi’s e-commerce site, marked up with 139 best practice examples:
15 pages of Hitachi’s e-commerce site, marked up with 136 best practice examples:
Explore similar case studies of B2B Components & Machinery sites:
38 page designs: desktop, mobile
39 page designs: mobile, desktop
33 page designs: mobile, desktop
38 page designs: mobile, desktop
34 page designs: desktop, mobile
28 page designs: desktop, mobile
39 page designs: desktop, mobile
29 page designs: mobile, desktop
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 358 articles in the full public archive.