Benchmarks

Hitachi’s E-Commerce UX

This is a case study of Hitachi’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 463 design elements. 184 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Hitachi’s overall e-commerce UX performance is broken. This is mainly due to broken On-Site Search, Product Lists & Filtering, and Mobile Web performances.


Performance: -32.7broken

URL: hitachicm.co.uk


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

463 Guidelines · Performance:

Desktop Web

265 Guidelines · Performance:

Homepage & Category

36 Guidelines · Performance:

Homepage

7 Guidelines · Performance:

Category Taxonomy & Intermediary Category Pages

9 Guidelines · Performance:

Main Navigation

9 Guidelines · Performance:

Site-Wide Layout

11 Guidelines · Performance:

On-Site Search

31 Guidelines · Performance:

Query Types & Search Form

11 Guidelines · Performance:

Autocomplete

8 Guidelines · Performance:

Search Results Logic & Layout

12 Guidelines · Performance:

Product Lists & Filtering

37 Guidelines · Performance:

List Layout & Features

9 Guidelines · Performance:

List Items: Product Info & Thumbnails

9 Guidelines · Performance:

Filtering & Sorting

19 Guidelines · Performance:

Product Page

35 Guidelines · Performance:

Product Page Layout & Cross-Sells

10 Guidelines · Performance:

Product Images & Gallery UI

6 Guidelines · Performance:

The 'Buy' Section

6 Guidelines · Performance:

Shipping & Returns

6 Guidelines · Performance:

Product Description & Specification Sheet

7 Guidelines · Performance:

Cart & Checkout

104 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

12 Guidelines · Performance:

Account Selection & Creation

7 Guidelines · Performance:

Checkout Types & Layout

10 Guidelines · Performance:

Customer & Address Information

10 Guidelines · Performance:

Shipping

7 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Form Fields & Page Design

14 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

User Interactions & Distractions

8 Guidelines · Performance:

Validation Errors, Field Design & Autocompletion

23 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Design & Features

13 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Customer Accounts

22 Guidelines · Performance:

Account Drop-Down and Dashboard

8 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

8 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

6 Guidelines · Performance:

Mobile Web

198 Guidelines · Performance:

Homepage & Category

18 Guidelines · Performance:

Homepage

6 Guidelines · Performance:

Main Navigation

5 Guidelines · Performance:

Mobile Taxonomy & Intermediary Category Pages

7 Guidelines · Performance:

On-Site Search

24 Guidelines · Performance:

Query Types & Search Form

8 Guidelines · Performance:

Autocomplete

7 Guidelines · Performance:

Search Results Logic & Layout

9 Guidelines · Performance:

Product List & Filtering

36 Guidelines · Performance:

Product List Layout & Features

13 Guidelines · Performance:

List Item Content

10 Guidelines · Performance:

Filtering & Sorting

13 Guidelines · Performance:

Product Pages

33 Guidelines · Performance:

Product Page Layout & Cross-Sells

9 Guidelines · Performance:

Images & Gallery UI

6 Guidelines · Performance:

Buy Section

5 Guidelines · Performance:

Shipping & Returns

5 Guidelines · Performance:

Product Description & Specification Sheet

8 Guidelines · Performance:

Mobile Checkout

67 Guidelines · Performance:

Mobile Checkout Layout

4 Guidelines · Performance:

Mobile Shopping Cart

7 Guidelines · Performance:

Mobile Account Selection & Creation

5 Guidelines · Performance:

Mobile User Info

7 Guidelines · Performance:

Mobile Shipping

5 Guidelines · Performance:

Mobile Payment Flow & Credit Card Form

14 Guidelines · Performance:

Mobile Form Fields

7 Guidelines · Performance:

Mobile Field Validation

8 Guidelines · Performance:

Mobile Input Optimization

5 Guidelines · Performance:

Mobile Order Review

5 Guidelines · Performance:

Mobile Site-Wide Features & Elements

20 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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