Hitachi’s E-Commerce UX

This is a case study of Hitachi’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 463 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Hitachi’s overall e-commerce UX performance is broken. This is mainly due to broken On-Site Search, Product Lists & Filtering, and Mobile Web performances.

Performance: -33.7Broken

URL: hitachicm.co.uk

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

463 Guidelines · Performance:

Desktop Web

265 Guidelines · Performance:

Homepage & Category

36 Guidelines · Performance:

On-Site Search

31 Guidelines · Performance:

Product Lists & Filtering

37 Guidelines · Performance:

Product Page

35 Guidelines · Performance:

Cart & Checkout

104 Guidelines · Performance:

Customer Accounts

22 Guidelines · Performance:

Mobile Web

198 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.