This is a case study of Arrow’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 460 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Arrow’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Customer Accounts, On-Site Search, and Cart & Checkout performances.
Overall UX Performance
463 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category
36 Guidelines · Performance:
On-Site Search
31 Guidelines · Performance:
Product Lists & Filtering
37 Guidelines · Performance:
Product Page
35 Guidelines · Performance:
Cart & Checkout
104 Guidelines · Performance:
Customer Accounts
22 Guidelines · Performance:
Mobile Web
198 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of Arrow’s e-commerce site, marked up with 219 best practice examples:
13 pages of Arrow’s e-commerce site, marked up with 143 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.