Norgren UX Case Study
This is a case study of Norgren’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 457 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Norgren’s overall e-commerce UX performance is poor. Norgren’s UX performance in particular suffers from usability issues caused by broken Cart & Checkout, Product Lists & Filtering, and Customer Accounts.
First benchmarked in September 2022.
Overall UX Performance
463 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category
36 Guidelines · Performance:
On-Site Search
31 Guidelines · Performance:
Product Lists & Filtering
37 Guidelines · Performance:
Product Page
35 Guidelines · Performance:
Cart & Checkout
104 Guidelines · Performance:
Customer Accounts
22 Guidelines · Performance:
Mobile Web
198 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Norgren’s Desktop Web E-Commerce Design
17 pages of Norgren’s e-commerce site, marked up with 183 best practice examples:
Norgren’s Mobile Web E-Commerce Design
17 pages of Norgren’s e-commerce site, marked up with 136 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.