Benchmarks

10 ‘B2B Components and Machinery’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 ‘B2B Electronic Components and Machinery’ e-commerce websites in the US and Europe. Each of the 10 B2B Electronic Components and Machinery websites has been manually rated across 482 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 177 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

482 Guidelines

Desktop Web

279 Guidelines

Homepage & Category

37 Guidelines

Homepage

7 Guidelines

Category Taxonomy & Category Pages

10 Guidelines

Main Navigation

9 Guidelines

Site-Wide Layout

11 Guidelines

On-Site Search

32 Guidelines

Query Types & Search Form

11 Guidelines

Autocomplete

8 Guidelines

Search Results Logic & Layout

13 Guidelines

Product Lists & Filtering

44 Guidelines

List Layout & Features

9 Guidelines

List Items: Product Info & Thumbnails

9 Guidelines

Filtering

19 Guidelines

Sorting

7 Guidelines

Product Page

37 Guidelines

Product Page Layout & Cross-Sells

10 Guidelines

Product Images & Gallery UI

6 Guidelines

The 'Buy' Section

5 Guidelines

Shipping & Returns

6 Guidelines

Product Description & Specification Sheet

10 Guidelines

Cart & Checkout

107 Guidelines

Shopping Cart & “Added to Cart” Behavior

11 Guidelines

Account Selection & Creation

7 Guidelines

Checkout Types & Layout

10 Guidelines

Customer & Address Information

10 Guidelines

Shipping & Store Pickup

11 Guidelines

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines

Credit Card Form

10 Guidelines

Form Fields & Page Design

14 Guidelines

Field Labels & Microcopy

6 Guidelines

User Interactions & Distractions

8 Guidelines

Validation Errors, Field Design & Autocompletion

23 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Design & Input Optimization

13 Guidelines

Order Review

5 Guidelines

Customer Accounts

22 Guidelines

Account Drop-Down and Dashboard

8 Guidelines

'Your Account': Addresses, Payments, & Newsletters

8 Guidelines

Account-Wide Navigation, Structure, & Information

6 Guidelines

Mobile Web

203 Guidelines

Homepage & Category

19 Guidelines

Homepage

6 Guidelines

Main Navigation

5 Guidelines

Taxonomy & Category Pages

8 Guidelines

On-Site Search

26 Guidelines

Query Types & Search Form

10 Guidelines

Autocomplete

7 Guidelines

Search Results Logic & Layout

9 Guidelines

Product List & Filtering

38 Guidelines

Product List Layout & Features

13 Guidelines

List Item Content

11 Guidelines

Filtering & Sorting

14 Guidelines

Product Pages

35 Guidelines

Product Page Layout & Cross-Sells

9 Guidelines

Images & Gallery UI

6 Guidelines

Buy Section

4 Guidelines

Shipping & Returns

5 Guidelines

Product Description & Specification Sheet

11 Guidelines

Mobile Checkout

65 Guidelines

Mobile Checkout Layout

4 Guidelines

Mobile Shopping Cart

6 Guidelines

Mobile Account Selection & Creation

5 Guidelines

Mobile User Info

6 Guidelines

Mobile Shipping & Store Pickup

5 Guidelines

Mobile Payment Flow & Credit Card Form

14 Guidelines

Mobile Form Fields

7 Guidelines

Mobile Field Validation

8 Guidelines

Mobile Input Optimization

5 Guidelines

Mobile Order Review

5 Guidelines

Mobile Site-Wide Features & Elements

20 Guidelines

Case Studies

Deep dive into the performance and page designs of the 10 case studies.

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