Benchmarks

12 ‘B2B Components & Machinery’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 12 ‘B2B Electronic Components and Machinery’ e-commerce websites in the US and Europe. Each of the 12 B2B Electronic Components and Machinery websites has been manually rated across 463 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 185 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

463 Guidelines

Desktop Web

265 Guidelines

Homepage & Category

36 Guidelines

Homepage

7 Guidelines

Category Taxonomy & Intermediary Category Pages

9 Guidelines

Main Navigation

9 Guidelines

Site-Wide Layout

11 Guidelines

On-Site Search

31 Guidelines

Query Types & Search Form

11 Guidelines

Autocomplete

8 Guidelines

Search Results Logic & Layout

12 Guidelines

Product Lists & Filtering

37 Guidelines

List Layout & Features

9 Guidelines

List Items: Product Info & Thumbnails

9 Guidelines

Filtering & Sorting

19 Guidelines

Product Page

35 Guidelines

Product Page Layout & Cross-Sells

10 Guidelines

Product Images & Gallery UI

6 Guidelines

The 'Buy' Section

6 Guidelines

Shipping & Returns

6 Guidelines

Product Description & Specification Sheet

7 Guidelines

Cart & Checkout

104 Guidelines

Shopping Cart & “Added to Cart” Behavior

12 Guidelines

Account Selection & Creation

7 Guidelines

Checkout Types & Layout

10 Guidelines

Customer & Address Information

10 Guidelines

Shipping

7 Guidelines

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines

Credit Card Form

10 Guidelines

Form Fields & Page Design

14 Guidelines

Field Labels & Microcopy

6 Guidelines

User Interactions & Distractions

8 Guidelines

Validation Errors, Field Design & Autocompletion

23 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Design & Features

13 Guidelines

Order Review

5 Guidelines

Customer Accounts

22 Guidelines

Account Drop-Down and Dashboard

8 Guidelines

'Your Account': Addresses, Payments, & Newsletters

8 Guidelines

Account-Wide Navigation, Structure, & Information

6 Guidelines

Mobile Web

198 Guidelines

Homepage & Category

18 Guidelines

Homepage

6 Guidelines

Main Navigation

5 Guidelines

Mobile Taxonomy & Intermediary Category Pages

7 Guidelines

On-Site Search

24 Guidelines

Query Types & Search Form

8 Guidelines

Autocomplete

7 Guidelines

Search Results Logic & Layout

9 Guidelines

Product List & Filtering

36 Guidelines

Product List Layout & Features

13 Guidelines

List Item Content

10 Guidelines

Filtering & Sorting

13 Guidelines

Product Pages

33 Guidelines

Product Page Layout & Cross-Sells

9 Guidelines

Images & Gallery UI

6 Guidelines

Buy Section

5 Guidelines

Shipping & Returns

5 Guidelines

Product Description & Specification Sheet

8 Guidelines

Mobile Checkout

67 Guidelines

Mobile Checkout Layout

4 Guidelines

Mobile Shopping Cart

7 Guidelines

Mobile Account Selection & Creation

5 Guidelines

Mobile User Info

7 Guidelines

Mobile Shipping

5 Guidelines

Mobile Payment Flow & Credit Card Form

14 Guidelines

Mobile Form Fields

7 Guidelines

Mobile Field Validation

8 Guidelines

Mobile Input Optimization

5 Guidelines

Mobile Order Review

5 Guidelines

Mobile Site-Wide Features & Elements

20 Guidelines

Case Studies

Deep dive into the performance and page designs of the 12 case studies.

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