This is a case study of Fastenal’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 457 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Fastenal’s overall e-commerce UX performance is broken. This is mainly due to broken Product Page, Cart & Checkout, and Mobile Web performances.
Overall UX Performance
463 Guidelines · Performance:
265 Guidelines · Performance:
Homepage & Category
36 Guidelines · Performance:
31 Guidelines · Performance:
Product Lists & Filtering
37 Guidelines · Performance:
35 Guidelines · Performance:
Cart & Checkout
104 Guidelines · Performance:
22 Guidelines · Performance:
198 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
21 pages of Fastenal’s e-commerce site, marked up with 204 best practice examples:
18 pages of Fastenal’s e-commerce site, marked up with 156 best practice examples:
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