Kohl’s UX Case Study
This is a case study of Kohl’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 635 design elements. 255 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Kohl’s overall e-commerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Kohl’s case study.
First benchmarked in April 2012, and reviewed 27 times since then, most recently in March 2024.
Kohl’s UX Performance upgrade
This competitor benchmark report is only available on a paid plan
Sign up to a Baymard paid plan to get instant access to 250+ detailed UX benchmark reports for your industry competitors and leading brands.
Want to find out what Baymard access can do for your team? Get access to 5% of our research, including 50 Best Practice Guidelines, with a Free Plan today!
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Kohl’s Desktop Web E-Commerce Design
30 pages of Kohl’s e-commerce site, marked up with 276 best practice examples:
Kohl’s Mobile Web E-Commerce Design
26 pages of Kohl’s e-commerce site, marked up with 272 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 407 articles in the full public archive.