Benchmark Overview

Overstock’s E-Commerce UX

This is a case study of Overstock’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Overstock’s overall e-commerce UX performance is mediocre. Notably, Overstock’s UX performance is impeded by broken Mobile E-Commerce, mediocre Product Page, and mediocre Cart & Checkout.

Overstock’s Homepage & Category performance is acceptable. For instance, Overstock’s category experience has good Homepage and decent Intermediary Category Pages yet suffers from mediocre Main Navigation.

Overstock’s On-Site Search performance is decent. For instance, Overstock’s search experience has state of the art Search Query Types and Results Logic & Guidance yet suffers from mediocre Results Layout & Filtering and Search Form & Logic.

Overstock’s Product Lists & Filtering performance is mediocre. Notably, Overstock’s product list performance is hampered by broken Filtering: Interface & Layout and List Items: Interface & Hit Areas, although this is helped somewhat by good Filtering: Available Filters and Comparison Tool.

Overstock’s Product Page performance is mediocre. Some of Overstock’s biggest product page usability issues are due to mediocre Auxiliary Content, poor Product Variations, and broken Product Video & 360-View.

Overstock’s Cart & Checkout performance is mediocre. Some of Overstock’s biggest checkout usability issues are due to mediocre Order Review, poor Shipping & Store Pickup, and broken Account Selection & Creation. That said, their checkout performs well within User Interactions & Distractions.

Overstock’s Mobile E-Commerce performance is broken. Some of Overstock’s biggest mobile usability issues are due to poor Mobile Homepage, Navigation, & Search, broken Mobile Form Field Usability, and broken Mobile Product Lists. That said, their mobile design performs great within Touch Keyboards.

Rank: 45 of 60

Usability Score: 377

URL: overstock.com


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Poor
Acceptable
Good

Overstock's E-Commerce UX: 577 guidelines · Comparative score: 376.8

Homepage & Category: 61 guidelines · Score: 711.7

Homepage: 15 guidelines · Score: 185.0

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Violated High · Score: -23.7

Guideline #242 Adhered High · Score: 23.7

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Adhered High · Score: 14.2

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Adhered High · Score: 14.2

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 163.7

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Guideline #253 Violated High · Score: -33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Violated High · Score: -33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.9

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 163.7

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Violated Low · Score: -16.6

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Adhered High · Score: 19.0

Guideline #299 Violated Low · Score: -7.1

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated High · Score: -9.5

Intermediary Category Pages: 6 guidelines · Score: 94.9

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Guideline #307 Adhered High · Score: 38.0

Guideline #309 Adhered High · Score: 33.2

Guideline #308 Violated High · Score: -23.7

Guideline #311 Adhered High · Score: 23.7

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 104.4

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered Low · Score: 11.9

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Violated High · Score: -19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Adhered High · Score: 19.0

On-Site Search: 49 guidelines · Score: 668.2

Search Query Types: 12 guidelines · Score: 235.0

‘State of the Art’

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered High · Score: 53.7

Guideline #340 Adhered High · Score: 33.6

Guideline #335 Adhered Low · Score: 16.8

Guideline #337 Adhered High · Score: 47.0

Guideline #341 Adhered Low · Score: 23.5

Guideline #344 Adhered High · Score: 47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated High · Score: -33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 70.5

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Violated High · Score: -47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Adhered Low · Score: 16.8

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 137.7

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Violated Low · Score: -20.1

Guideline #368 Adhered Low · Score: 16.8

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 201.5

‘State of the Art’

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Guideline #358 Adhered High · Score: 47.0

Guideline #362 Adhered Low · Score: 23.5

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Adhered Low · Score: 13.4

Guideline #355 Adhered Low · Score: 10.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 23.5

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Adhered High · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Adhered High · Score: 47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Violated High · Score: -26.9

Guideline #402 Adhered High · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 326.2

List Layout: 7 guidelines · Score: 62.0

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Guideline #541 Violated Low · Score: -21.6

Guideline #533 Violated Low · Score: -16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.6

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 16.2

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Adhered High · Score: 32.4

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Neutral · Score: 0.0

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 151.0

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Guideline #440 Adhered Low · Score: 21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Neutral · Score: 0.0

Guideline #446 Violated High · Score: -32.4

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered Low · Score: 8.1

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Violated Low · Score: -13.5

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Adhered High · Score: 21.6

List Items: Interface & Hit Areas: 10 guidelines · Score: -118.6

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Guideline #448 Violated High · Score: -37.7

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Violated High · Score: -27.0

Guideline #450 Violated High · Score: -27.0

Guideline #449 Violated High · Score: -27.0

Guideline #525 Adhered High · Score: 27.0

Guideline #527 Violated High · Score: -27.0

Guideline #529 Violated Low · Score: -16.2

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -86.3

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Guideline #480 Violated High · Score: -37.7

Guideline #482 Violated High · Score: -27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 175.2

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Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Adhered High · Score: 37.7

Guideline #408 Violated High · Score: -37.7

Guideline #417 Violated Low · Score: -18.9

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered High · Score: 32.4

Guideline #414 Adhered High · Score: 27.0

Guideline #416 Adhered High · Score: 27.0

Guideline #415 Adhered High · Score: 27.0

Filtering: Scope & Logic: 14 guidelines · Score: 51.2

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Guideline #424 Adhered Low · Score: 18.9

Guideline #427 Violated High · Score: -37.7

Guideline #433 Violated High · Score: -37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Adhered High · Score: 32.4

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Violated High · Score: -10.8

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Violated High · Score: -27.0

Filtering: Interface & Layout: 11 guidelines · Score: -43.1

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Violated High · Score: -27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Neutral · Score: 0.0

Guideline #476 Violated Low · Score: -13.5

Guideline #465 Violated High · Score: -27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 80.9

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Guideline #510 Adhered Low · Score: 21.6

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Adhered High · Score: 21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 302.0

Product Page Layout: 8 guidelines · Score: 46.6

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Adhered Low · Score: 8.6

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Issue Resolved · Score: 17.3

Product Images: 9 guidelines · Score: 53.5

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Violated High · Score: -24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Adhered Low · Score: 8.6

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 53.5

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Violated High · Score: -17.3

Guideline #773 Adhered Low · Score: 5.2

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: -17.3

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Guideline #759 Violated High · Score: -17.3

Guideline #770 Not Applicable · Score: 0.0

Guideline #760 Not Applicable · Score: 0.0

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 34.5

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Adhered High · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered High · Score: 6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: 34.5

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Guideline #825 Neutral · Score: 0.0

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Not Applicable · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Adhered High · Score: 10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: -12.1

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Violated High · Score: -17.3

Guideline #849 Violated High · Score: -17.3

Guideline #837 Violated Low · Score: -8.6

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Neutral · Score: 0.0

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 100.1

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 41.4

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Guideline #858 Adhered High · Score: 24.2

Guideline #840 Issue Resolved · Score: 17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Violated High · Score: -17.3

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: -72.5

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Violated High · Score: -20.7

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Violated High · Score: -17.3

Guideline #763 Violated Low · Score: -5.2

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -3.5

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Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Violated High · Score: -20.7

Guideline #787 Adhered High · Score: 17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 43.1

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Violated Low · Score: -12.1

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered High · Score: 17.3

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Adhered High · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 321.8

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 64.1

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Issue Resolved · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Adhered Low · Score: 7.3

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Adhered High · Score: 14.6

Guideline #673 Violated Low · Score: -7.3

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: -23.3

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Violated High · Score: -20.4

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated Low · Score: -10.2

Guideline #638 Adhered Low · Score: 7.3

Guideline #653 Violated High · Score: -14.6

Guideline #676 Violated High · Score: -14.6

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Adhered High · Score: 8.7

Customer & Address Information: 12 guidelines · Score: -18.9

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Guideline #731 Violated High · Score: -20.4

Guideline #566 Violated High · Score: -23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Adhered High · Score: 14.6

Guideline #558 Violated High · Score: -14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Violated High · Score: -8.7

Gifting Flow & Features: 5 guidelines · Score: -1.5

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Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Adhered High · Score: 14.6

Guideline #646 Violated Low · Score: -7.3

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Violated High · Score: -8.7

Shipping & Store Pickup: 11 guidelines · Score: -8.7

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Guideline #544 Not Applicable · Score: 0.0

Guideline #547 Not Applicable · Score: 0.0

Guideline #550 Not Applicable · Score: 0.0

Guideline #543 Violated High · Score: -14.6

Guideline #548 Neutral · Score: 0.0

Guideline #549 Adhered High · Score: 5.8

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 24.8

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Guideline #590 Violated Low · Score: -7.3

Guideline #671 Adhered High · Score: 17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered High · Score: 14.6

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Violated High · Score: -11.6

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 11.6

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Guideline #582 Adhered High · Score: 20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Violated High · Score: -20.4

Guideline #583 Adhered High · Score: 14.6

Guideline #588 Issue Resolved · Score: 14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Not Applicable · Score: 0.0

Guideline #591 Adhered Low · Score: 5.8

Guideline #585 Violated High · Score: -8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 0.0

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Guideline #552 Not Applicable · Score: 0.0

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Not Applicable · Score: 0.0

Guideline #553 Not Applicable · Score: 0.0

Order Confirmation & E-Mail: 4 guidelines · Score: 11.6

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered Low · Score: 4.4

Form & Page Design: 10 guidelines · Score: 68.4

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Not Applicable · Score: 0.0

Guideline #687 Not Applicable · Score: 0.0

Guideline #613 Not Applicable · Score: 0.0

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered Low · Score: 4.4

Guideline #730 Adhered High · Score: 20.4

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Violated High · Score: -14.6

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 104.8

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Violated High · Score: -14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 20.4

Guideline #713 Adhered High · Score: 17.5

Guideline #657 Adhered High · Score: 8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 36.4

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Violated Low · Score: -7.3

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered High · Score: 8.7

Validation Errors & Data Persistence: 10 guidelines · Score: -30.6

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Violated High · Score: -23.3

Guideline #722 Violated High · Score: -20.4

Guideline #719 Violated Low · Score: -10.2

Guideline #721 Not Applicable · Score: 0.0

Guideline #718 Violated High · Score: -17.5

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered Low · Score: 8.7

Guideline #627 Violated High · Score: -8.7

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 49.5

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Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Neutral · Score: 0.0

Field Design & Features: 8 guidelines · Score: -34.9

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Guideline #674 Violated High · Score: -20.4

Guideline #659 Violated High · Score: -14.6

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Violated High · Score: -14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Violated High · Score: -8.7

Guideline #670 Adhered High · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 58.2

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Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Violated High · Score: -14.6

Guideline #572 Adhered High · Score: 17.5

Guideline #734 Violated High · Score: -8.7

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Mobile E-Commerce: 144 guidelines · Score: -69.0

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -9.9

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Guideline #209 Adhered High · Score: 31.5

Guideline #116 Issue Resolved · Score: 31.5

Guideline #130 Violated High · Score: -23.6

Guideline #228 Adhered High · Score: 19.7

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Violated High · Score: -27.6

Guideline #230 Adhered Low · Score: 13.8

Guideline #203 Violated High · Score: -23.6

Guideline #166 Adhered High · Score: 27.6

Guideline #93 Not Applicable · Score: 0.0

Guideline #91 Not Applicable · Score: 0.0

Mobile Product Lists: 15 guidelines · Score: -59.1

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Guideline #90 Adhered High · Score: 31.5

Guideline #89 Violated High · Score: -27.6

Guideline #79 Adhered Low · Score: 11.8

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Violated Low · Score: -9.9

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Neutral · Score: 0.0

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Violated High · Score: -7.9

Guideline #158 Violated High · Score: -19.7

Guideline #162 Violated High · Score: -19.7

Guideline #102 Violated High · Score: -11.8

Mobile Filtering & Sorting: 9 guidelines · Score: 90.6

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Guideline #212 Adhered High · Score: 27.6

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Adhered High · Score: 19.7

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Adhered High · Score: 19.7

Guideline #232 Violated High · Score: -19.7

Guideline #219 Adhered Low · Score: 7.9

Guideline #213 Neutral · Score: 0.0

Guideline #142 Violated High · Score: -11.8

Mobile Product Page Layouts: 6 guidelines · Score: -90.6

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Guideline #111 Violated High · Score: -27.6

Guideline #144 Violated High · Score: -23.6

Guideline #154 Violated High · Score: -19.7

Guideline #149 Violated High · Score: -19.7

Guideline #234 Violated High · Score: -19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 94.6

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Guideline #159 Adhered High · Score: 23.6

Guideline #169 Violated High · Score: -15.8

Guideline #77 Adhered High · Score: 11.8

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Violated High · Score: -27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Violated High · Score: -15.8

Guideline #114 Neutral · Score: 0.0

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Violated High · Score: -19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Adhered High · Score: 27.6

Guideline #163 Adhered High · Score: 23.6

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: -78.8

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Guideline #208 Adhered High · Score: 19.7

Guideline #140 Violated High · Score: -11.8

Guideline #104 Violated High · Score: -31.5

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Adhered High · Score: 19.7

Guideline #179 Violated High · Score: -27.6

Guideline #180 Violated High · Score: -27.6

Guideline #185 Violated High · Score: -19.7

Mobile Checkout Information: 15 guidelines · Score: -37.4

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Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Violated High · Score: -27.6

Guideline #168 Not Applicable · Score: 0.0

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Issue Resolved · Score: 23.6

Guideline #150 Not Applicable · Score: 0.0

Guideline #205 Issue Resolved · Score: 19.7

Guideline #118 Violated High · Score: -19.7

Guideline #194 Violated High · Score: -19.7

Guideline #192 Adhered Low · Score: 3.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Violated High · Score: -11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Adhered Low · Score: 5.9

Mobile Form Field Usability: 18 guidelines · Score: 11.8

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Guideline #186 Adhered High · Score: 27.6

Guideline #190 Violated High · Score: -23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Not Applicable · Score: 0.0

Guideline #189 Adhered High · Score: 19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated Low · Score: -15.8

Guideline #156 Violated High · Score: -31.5

Guideline #160 Violated High · Score: -27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Issue Resolved · Score: 23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Violated High · Score: -7.9

Touch Keyboards: 5 guidelines · Score: 78.8

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Guideline #71 Adhered High · Score: 23.6

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Adhered High · Score: 7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: -69.0

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Guideline #119 Not Applicable · Score: 0.0

Guideline #224 Violated High · Score: -31.5

Guideline #226 Violated Low · Score: -11.8

Guideline #225 Violated Low · Score: -9.9

Guideline #223 Violated High · Score: -15.8

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Overstock’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Overstock ranks 45 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 13 in the Mass Merchant industry.