This is a case study of Overstock’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 813 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Overstock’s overall e-commerce UX performance is decent. It is especially issues related to poor Customer Accounts and Order Tracking & Returns that detract from Overstock’s overall UX performance, although it is helped by good Site-Wide Features.
First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently December 19, 2022.
Overall UX Performance
832 Guidelines · Performance:
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
38 Guidelines · Performance:
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Overstock’s e-commerce site, marked up with 333 best practice examples:
19 pages of Overstock’s e-commerce site, marked up with 281 best practice examples:
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