John Lewis UX Case Study
This is a case study of John Lewis’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 691 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
John Lewis’ overall e-commerce UX performance is decent. John Lewis has decent performances across the board with neither any great nor any broken performances.
First benchmarked in September 2016, and reviewed 21 times since then, most recently in January 2024.
Performance: 49.3Decent
URL: johnlewis.com
UX Award Winner (see all):
Mass Merchants Industry (desktop)Top 1%
Overall UX Performance
691 Guidelines · Performance:
Desktop Web
347 Guidelines · Performance:
Mobile Web
344 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
John Lewis’ Desktop Web E-Commerce Design
31 pages of John Lewis’ e-commerce site, marked up with 302 best practice examples:
John Lewis’ Mobile Web E-Commerce Design
29 pages of John Lewis’ e-commerce site, marked up with 294 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.