18 ‘Mass Merchant’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 18 leading e-commerce sites within ‘Mass Merchant’ in the US and Europe. Each of the 18 Mass Merchant sites has been manually rated across 866 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
866 Guidelines
Desktop Web
482 Guidelines
Homepage & Category
54 Guidelines
On-Site Search
47 Guidelines
Product Lists & Filtering
90 Guidelines
Product Page
96 Guidelines
Cart & Checkout
130 Guidelines
Customer Accounts
38 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
384 Guidelines
Case Studies
Deep dive into the performance and page designs of the 18 case studies.
49 page designs: desktop, mobile
68 page designs: app, mobile, desktop
84 page designs: app, mobile, desktop
56 page designs: desktop, mobile
52 page designs: desktop, mobile
77 page designs: desktop, app, mobile
45 page designs: desktop, mobile
46 page designs: desktop, mobile
75 page designs: app, mobile, desktop
81 page designs: mobile, app, desktop
84 page designs: mobile, app, desktop
51 page designs: mobile, desktop
73 page designs: mobile, app, desktop
52 page designs: mobile, desktop
39 page designs: desktop, mobile
56 page designs: mobile, desktop
55 page designs: mobile, desktop
47 page designs: desktop, mobile
Mass Merchant Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Mass Merchant sites.
View Research Topic
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