12 ‘Mass Merchant’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Mass Merchant’ in the US and Europe. Each of the 12 Mass Merchant sites has been manually rated across 986 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
986 Guidelines
Desktop Web
320 Guidelines
Mobile Web
317 Guidelines
Mobile App
349 Guidelines
‘Mass Merchant’ Case Studies
Deep dive into the performance and page designs of the 12 case studies.
Related Case Studies
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Mass Merchant Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Mass Merchant sites.
View Research Topic
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