Benchmarks

12 ‘Mass Merchant’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Mass Merchant’ in the US and Europe. Each of the 12 Mass Merchant sites has been manually rated across 986 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

986 Guidelines

Desktop Web

320 Guidelines

Mobile Web

317 Guidelines

Mobile App

349 Guidelines

12 ‘Mass Merchant’ Sites
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Mass Merchant Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Mass Merchant sites.

View Mass Merchant Research Topic

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Select an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.


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