Benchmarks

Netflix’s E-Commerce UX

This is a case study of Netflix’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 184 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Netflix’s overall e-commerce UX performance is decent. This is mainly due to good Site-Wide Features & Navigation while simultaneously having broken Page Types & Design and poor Sign-Up & Account Management.


Performance: 43.2decent

URL: netflix.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Homepage

9 Guidelines · Performance:

Main Navigation

15 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:

Checkout

77 Guidelines · Performance:

Checkout Types & Layout

11 Guidelines · Performance:

Customer & Address Information

6 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

4 Guidelines · Performance:

Credit Card Form

9 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

User Interactions & Distractions

7 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Input Optimization

14 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

Homepage & Navigation

12 Guidelines · Performance:

Homepage

6 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

Page Types & Design

10 Guidelines · Performance:

Checkout

59 Guidelines · Performance:

Checkout Types & Layout

4 Guidelines · Performance:

Customer & Address Information

5 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

4 Guidelines · Performance:

Credit Card Form

7 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

User Interactions & Distractions

3 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

Field Design & Input Optimization

11 Guidelines · Performance:

Sign-Up & Account Management

3 Guidelines · Performance:

Site-Wide Design & Interaction

19 Guidelines · Performance:

Site-Wide Features & Navigation

11 Guidelines · Performance:

Touch Interfaces

8 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.



Netflix’s Mobile Web E-Commerce Design

7 pages of Netflix’s e-commerce site, marked up with 64 best practice examples:


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