Netflix’s E-Commerce UX
This is a case study of Netflix’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Netflix’s overall e-commerce UX performance is decent. This is mainly due to good Site-Wide Features & Navigation while simultaneously having broken Page Types & Design and poor Sign-Up & Account Management.
First benchmarked in December 2021.
Overall UX Performance
255 Guidelines · Performance:
Desktop Web
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
Plan Matrix
8 Guidelines · Performance:
Checkout
77 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
Mobile Web
103 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Netflix’s Desktop Web E-Commerce Design
10 pages of Netflix’s e-commerce site, marked up with 82 best practice examples:
Netflix’s Mobile Web E-Commerce Design
7 pages of Netflix’s e-commerce site, marked up with 64 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 380 articles in the full public archive.