Benchmarks

Netflix’s E-Commerce UX

This is a case study of Netflix’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Netflix’s overall e-commerce UX performance is decent. This is mainly due to good Site-Wide Features & Navigation while simultaneously having broken Page Types & Design and poor Sign-Up & Account Management.

First benchmarked in December 2021.


Performance43.7Decent

URLnetflix.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:

Checkout

77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.



Netflix’s Mobile Web E-Commerce Design

7 pages of Netflix’s e-commerce site, marked up with 64 best practice examples: