This is a case study of Nordstrom’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 856 design elements. 255 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Nordstrom’s overall e-commerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Nordstrom’s case study.
First benchmarked in April 2012, and reviewed 26 times since then, most recently in December 2024.
Nordstrom’s UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Nordstrom’s e-commerce site, marked up with 214 best practice examples:
27 pages of Nordstrom’s e-commerce site, marked up with 217 best practice examples:
27 pages of Nordstrom’s e-commerce site, marked up with 263 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.