Nordstrom’s E-Commerce UX
This is a case study of Nordstrom’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1141 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Nordstrom’s overall e-commerce UX performance is decent. Their main culprits are broken Homepage & Category performance.
First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently December 5, 2022.
Performance: 44.6Decent
URL: shop.nordstrom.com
UX Award Winner (see all):
Apparel & AccessoriesTop 1%
Cart & Checkout (desktop)Top 1%
Overall UX Performance
1196 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
Mobile App
364 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Nordstrom’s Desktop Web E-Commerce Design
23 pages of Nordstrom’s e-commerce site, marked up with 322 best practice examples:
Nordstrom’s Mobile Web E-Commerce Design
18 pages of Nordstrom’s e-commerce site, marked up with 277 best practice examples:
Nordstrom’s Mobile App E-Commerce Design
27 pages of Nordstrom’s e-commerce site, marked up with 263 best practice examples:
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