Benchmark Overview

Gilt’s E-Commerce UX

This is a case study of Gilt’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Gilt’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Mobile E-Commerce and poor On-Site Search that detract from Gilt’s UX performance.

Gilt’s Homepage & Category performance is acceptable. For instance, Gilt’s category experience has good Category Taxonomy and Main Navigation yet suffers from mediocre Homepage and broken Intermediary Category Pages.

Gilt’s On-Site Search performance is poor. Some of Gilt’s biggest on-site search usability issues are due to poor Results Layout & Filtering and broken Results Logic & Guidance.

Gilt’s Product Lists & Filtering performance is acceptable. Notably, Gilt’s product list performance is hampered by mediocre Loading Products and broken Filtering: Available Filters, although this is helped somewhat by good List Layout and Comparison Tool.

Gilt’s Product Page performance is acceptable. Notably, Gilt’s product page performance is hampered by mediocre Specifications Sheet and poor User Reviews, although this is helped somewhat by good Product Page Layout and Product Variations.

Gilt’s Cart & Checkout performance is mediocre. Notably, Gilt’s checkout performance is hampered by mediocre User Interactions & Distractions and poor Form & Page Design, although this is helped somewhat by good Gifting Flow & Features and Cross-Sells.

Gilt’s Mobile E-Commerce performance is broken. Gilt’s mobile design is particularly thwarted by usability issues related to mediocre Mobile Form Field Usability, poor Mobile Homepage, Navigation, & Search, and broken Mobile Shopping Cart, Cost & Account.

Rank: 46 of 60

Usability Score: 368

URL: gilt.com


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Poor
Acceptable
Good

Gilt's E-Commerce UX: 577 guidelines · Comparative score: 367.7

Homepage & Category: 61 guidelines · Score: 695.1

Homepage: 15 guidelines · Score: 94.9

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Guideline #237 Adhered Low · Score: 16.6

Guideline #240 Violated High · Score: -23.7

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Violated Low · Score: -11.9

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Adhered High · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 263.3

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Guideline #253 Adhered High · Score: 33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered High · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.9

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 253.8

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Adhered High · Score: 28.5

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Violated High · Score: -23.7

Guideline #297 Adhered High · Score: 19.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Adhered High · Score: 9.5

Intermediary Category Pages: 6 guidelines · Score: -14.2

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Guideline #307 Violated High · Score: -38.0

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 97.3

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Violated High · Score: -19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Issue Resolved · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 171.2

Search Query Types: 12 guidelines · Score: 50.4

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered High · Score: 53.7

Guideline #340 Adhered Low · Score: 16.8

Guideline #335 Adhered High · Score: 33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Violated High · Score: -26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 134.3

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Not Applicable · Score: 0.0

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 127.6

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Neutral · Score: 0.0

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Violated High · Score: -33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: -124.2

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Guideline #358 Violated High · Score: -47.0

Guideline #362 Violated High · Score: -47.0

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered Low · Score: 10.1

Guideline #394 Violated High · Score: -33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -16.8

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Adhered Low · Score: 23.5

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Violated Low · Score: -26.9

Guideline #403 Violated Low · Score: -23.5

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Issue Resolved · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 420.6

List Layout: 7 guidelines · Score: 110.5

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: -16.2

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Adhered Low · Score: 16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Violated High · Score: -32.4

Guideline #505 Adhered High · Score: 16.2

List Items: Product Info & Thumbnails: 16 guidelines · Score: 129.4

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Guideline #440 Violated High · Score: -43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Not Applicable · Score: 0.0

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 48.5

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Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Violated High · Score: -27.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Adhered High · Score: 27.0

Guideline #527 Violated High · Score: -27.0

Guideline #529 Violated High · Score: -32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Adhered High · Score: 27.0

List Items: Personalization: 5 guidelines · Score: 5.4

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Guideline #480 Not Applicable · Score: 0.0

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -159.1

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Guideline #409 Violated High · Score: -43.1

Guideline #413 Violated High · Score: -37.7

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Adhered Low · Score: 13.5

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 115.9

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Guideline #424 Violated Low · Score: -18.9

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Violated High · Score: -27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 67.4

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Guideline #468 Adhered High · Score: 43.1

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered High · Score: 37.7

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Violated High · Score: -27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Violated High · Score: -27.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 80.9

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Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Not Applicable · Score: 0.0

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 517.8

Product Page Layout: 8 guidelines · Score: 79.4

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Adhered High · Score: 24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Adhered High · Score: 20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Issue Resolved · Score: 17.3

Product Images: 9 guidelines · Score: 115.6

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Adhered High · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 93.2

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Adhered High · Score: 17.3

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: -17.3

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Guideline #759 Violated High · Score: -17.3

Guideline #770 Not Applicable · Score: 0.0

Guideline #760 Not Applicable · Score: 0.0

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 75.9

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Guideline #791 Neutral · Score: 0.0

Guideline #795 Neutral · Score: 0.0

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Issue Resolved · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered High · Score: 6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: 17.3

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Guideline #825 Violated High · Score: -17.3

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Not Applicable · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Adhered High · Score: 10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 96.7

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 63.9

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Violated Low · Score: -12.1

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 0.0

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Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: -24.2

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Guideline #739 Violated High · Score: -24.2

Guideline #743 Not Applicable · Score: 0.0

Guideline #750 Not Applicable · Score: 0.0

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Not Applicable · Score: 0.0

Guideline #742 Not Applicable · Score: 0.0

Guideline #748 Not Applicable · Score: 0.0

Guideline #785 Not Applicable · Score: 0.0

Guideline #767 Not Applicable · Score: 0.0

Guideline #765 Not Applicable · Score: 0.0

Guideline #746 Not Applicable · Score: 0.0

Guideline #763 Not Applicable · Score: 0.0

Guideline #786 Not Applicable · Score: 0.0

Auxiliary Content: 5 guidelines · Score: 3.5

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Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Adhered High · Score: 20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 13.8

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Violated High · Score: -24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered Low · Score: 8.6

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 374.2

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 26.2

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Violated High · Score: -20.4

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Violated High · Score: -14.6

Guideline #673 Adhered Low · Score: 7.3

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: -17.5

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Guideline #637 Violated High · Score: -20.4

Guideline #652 Not Applicable · Score: 0.0

Guideline #639 Adhered High · Score: 20.4

Guideline #677 Adhered High · Score: 20.4

Guideline #638 Violated High · Score: -14.6

Guideline #653 Not Applicable · Score: 0.0

Guideline #676 Violated High · Score: -14.6

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Violated High · Score: -8.7

Customer & Address Information: 12 guidelines · Score: 48.0

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Guideline #731 Violated High · Score: -20.4

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered High · Score: 20.4

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Violated High · Score: -14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Violated High · Score: -8.7

Guideline #573 Adhered High · Score: 11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: 26.2

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Guideline #647 Violated High · Score: -8.7

Guideline #650 Adhered High · Score: 14.6

Guideline #646 Adhered High · Score: 14.6

Guideline #649 Issue Resolved · Score: 14.6

Guideline #645 Violated High · Score: -8.7

Shipping & Store Pickup: 11 guidelines · Score: -21.8

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Guideline #544 Violated High · Score: -20.4

Guideline #547 Violated High · Score: -17.5

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered Low · Score: 7.3

Guideline #548 Violated Low · Score: -5.8

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 37.9

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Guideline #590 Adhered High · Score: 14.6

Guideline #671 Adhered High · Score: 17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Not Applicable · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered High · Score: 11.6

Guideline #586 Violated Low · Score: -5.8

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -74.3

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Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Violated High · Score: -20.4

Guideline #583 Violated High · Score: -14.6

Guideline #588 Violated High · Score: -14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Adhered Low · Score: 7.3

Guideline #591 Adhered High · Score: 11.6

Guideline #585 Violated High · Score: -8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 26.2

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Guideline #552 Neutral · Score: 0.0

Guideline #556 Adhered Low · Score: 8.7

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Adhered High · Score: 14.6

Guideline #553 Violated High · Score: -11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 4.4

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered High · Score: 11.6

Guideline #598 Violated High · Score: -8.7

Guideline #597 Adhered High · Score: 8.7

Form & Page Design: 10 guidelines · Score: 16.0

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Not Applicable · Score: 0.0

Guideline #613 Adhered Low · Score: 4.4

Guideline #607 Adhered Low · Score: 4.4

Guideline #608 Adhered Low · Score: 4.4

Guideline #730 Violated Low · Score: -10.2

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Violated High · Score: -14.6

User Interactions & Distractions: 10 guidelines · Score: 32.0

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Violated High · Score: -14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Violated High · Score: -17.5

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 49.5

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Issue Resolved · Score: 14.6

Guideline #580 Issue Resolved · Score: 14.6

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 69.9

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Issue Resolved · Score: 23.3

Guideline #722 Violated Low · Score: -10.2

Guideline #719 Adhered High · Score: 20.4

Guideline #721 Neutral · Score: 0.0

Guideline #718 Violated High · Score: -17.5

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated Low · Score: -4.4

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 45.1

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Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.4

Field Design & Features: 8 guidelines · Score: 61.1

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Guideline #674 Adhered High · Score: 20.4

Guideline #659 Adhered Low · Score: 7.3

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Adhered High · Score: 8.7

Guideline #670 Violated Low · Score: -4.4

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 55.3

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Guideline #555 Violated High · Score: -20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Adhered High · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Adhered High · Score: 17.5

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Mobile E-Commerce: 144 guidelines · Score: 27.6

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -59.1

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Guideline #209 Adhered High · Score: 31.5

Guideline #116 Adhered Low · Score: 15.8

Guideline #130 Violated High · Score: -23.6

Guideline #228 Not Applicable · Score: 0.0

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Violated High · Score: -27.6

Guideline #203 Violated High · Score: -23.6

Guideline #166 Not Applicable · Score: 0.0

Guideline #93 Not Applicable · Score: 0.0

Guideline #91 Not Applicable · Score: 0.0

Mobile Product Lists: 15 guidelines · Score: -70.9

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Guideline #90 Violated High · Score: -31.5

Guideline #89 Violated Low · Score: -13.8

Guideline #79 Adhered High · Score: 23.6

Guideline #233 Violated High · Score: -19.7

Guideline #87 Violated Low · Score: -9.9

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Violated High · Score: -19.7

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Not Applicable · Score: 0.0

Guideline #162 Not Applicable · Score: 0.0

Guideline #102 Violated High · Score: -11.8

Mobile Filtering & Sorting: 9 guidelines · Score: 27.6

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Guideline #212 Adhered High · Score: 27.6

Guideline #221 Neutral · Score: 0.0

Guideline #215 Not Applicable · Score: 0.0

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Adhered High · Score: 19.7

Guideline #219 Violated High · Score: -15.8

Guideline #213 Violated High · Score: -15.8

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: 17.7

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Guideline #111 Adhered High · Score: 27.6

Guideline #144 Not Applicable · Score: 0.0

Guideline #154 Not Applicable · Score: 0.0

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Violated Low · Score: -9.9

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 61.1

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Guideline #159 Not Applicable · Score: 0.0

Guideline #169 Violated High · Score: -15.8

Guideline #77 Not Applicable · Score: 0.0

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Violated High · Score: -27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Violated High · Score: -7.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered Low · Score: 9.9

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Not Applicable · Score: 0.0

Guideline #163 Not Applicable · Score: 0.0

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: -35.5

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Guideline #208 Adhered Low · Score: 9.9

Guideline #140 Violated High · Score: -11.8

Guideline #104 Violated High · Score: -31.5

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Adhered High · Score: 23.6

Guideline #106 Adhered High · Score: 19.7

Guideline #127 Adhered Low · Score: 9.9

Guideline #179 Violated High · Score: -27.6

Guideline #180 Violated High · Score: -27.6

Guideline #185 Not Applicable · Score: 0.0

Mobile Checkout Information: 15 guidelines · Score: 39.4

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Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Adhered High · Score: 27.6

Guideline #168 Not Applicable · Score: 0.0

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Adhered High · Score: 23.6

Guideline #150 Not Applicable · Score: 0.0

Guideline #205 Violated High · Score: -19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered Low · Score: 3.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Violated High · Score: -11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Violated High · Score: -11.8

Mobile Form Field Usability: 18 guidelines · Score: 76.8

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Guideline #186 Violated High · Score: -27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Violated Low · Score: -13.8

Guideline #189 Issue Resolved · Score: 19.7

Guideline #128 Violated High · Score: -15.8

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated High · Score: -31.5

Guideline #156 Adhered Low · Score: 15.8

Guideline #160 Adhered High · Score: 27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Issue Resolved · Score: 23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 15.8

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Guideline #71 Violated High · Score: -23.6

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Violated High · Score: -7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: -45.3

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Guideline #119 Violated High · Score: -27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Violated Low · Score: -11.8

Guideline #225 Adhered Low · Score: 9.9

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Gilt’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Gilt ranks 46 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 11 in the Apparel & Accessories industry.