Norton’s E-Commerce UX

This is a case study of Norton’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 251 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Norton’s overall e-commerce UX performance is mediocre. This is mainly due to poor Sign-Up & Account Management, Mobile Web, and Checkout performances. That said, their site performs well within Homepage & Navigation.

Performance: 25.5Mediocre


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Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:


77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Norton’s Mobile Web E-Commerce Design

6 pages of Norton’s e-commerce site, marked up with 64 best practice examples:

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