This is a case study of Dropbox’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Dropbox’s overall e-commerce UX performance is good. For instance, Dropbox has perfect Plan Matrix and good Page Types & Design UX performances yet suffers from poor Sign-Up & Account Management.
Overall UX Performance
255 Guidelines · Performance:
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
8 Guidelines · Performance:
77 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
103 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
7 pages of Dropbox’s e-commerce site, marked up with 107 best practice examples:
5 pages of Dropbox’s e-commerce site, marked up with 70 best practice examples:
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