Wayfair’s E-Commerce UX

This is a case study of Wayfair’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1116 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Wayfair’s overall e-commerce UX performance is decent. On a positive note, Wayfair has perfect Site-Wide Features and good Order Tracking & Returns. This is, however, curtailed by broken Homepage & Category performance.

First benchmarked in April 2012, and reviewed 28 times since then, most recently in January 2024.


UX Award Winner (see all):

Houseware & Furnishings (desktop & app)Top 1%

App UX OverallTop 1%

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Overall UX Performance

1228 Guidelines · Performance:

Desktop Web

457 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

45 Guidelines · Performance:

Product Lists & Filtering

75 Guidelines · Performance:

Product Page

103 Guidelines · Performance:

Cart & Checkout

123 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

15 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

422 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.