Mar 9, 2022
40+ UX Statistics (from 200,000 hours of UX Research)
These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (10)
Mar 7, 2022
What Is a Conversion Audit? Crucial Data for Ecommerce CRO
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
Feb 14, 2022
User-Centered Design: Principles and Examples of UCD
User-Centered Design places users’ needs, goals, and feedback at the center of the design process. Learn how UCD can improve your ecommerce site.
Dec 9, 2021
35 Data-Driven Ecommerce Best Practices
These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.
Nov 30, 2021
18 UX Design Examples: Inspiration for Improving User Experience
We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.
Nov 10, 2021
Website Usability Best Practices (Backed By Research)
Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”
Nov 1, 2021
The Best Practices and Key Principles of UX Design
In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.
Oct 26, 2021
What Is a UX Audit? Baymard's Expert-Led UX Audits Explained
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
Oct 12, 2021
The UX Design Process: Making the Most of User Experience
Here's an inside look at the user experience design process and some ways to improve your current UX systems.
Sep 30, 2021
UI vs. UX: Fundamentals of User Design
In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.
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