Sep 24, 2026
What is a Product Spec Sheet? Examples & UX Design Inspiration
Spec sheets help website users and shoppers to quickly understand important product information. Here’s how to get them right.
UX BasicsUI ElementsPerformance
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (12)
Updated Jun 8, 2026
40+ UX Statistics (from 200,000 hours of UX Research)
These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.
UX BasicsConversion OptimizationQuantitative InsightsCheckout FlowForms & ValidationMobile UXPerformance
Updated Jul 7, 2026
What Is a Conversion Audit? Crucial Data for Ecommerce CRO
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
Updated Oct 27, 2026
What is Split Testing? 6 Split Test Ideas for Ecommerce
Split testing, or A/B testing, involves testing variations of a website to see how design changes perform with users, providing data to optimize your site.
UX BasicsConversion OptimizationUX ResearchPerformance
Updated Jun 4, 2026
User-Centered Design: Principles and Examples of UCD
User-Centered Design places users’ needs, goals, and feedback at the center of the design process. Learn how UCD can improve your ecommerce site.
UX BasicsPerformance
Updated Jun 11, 2026
35 Data-Driven Ecommerce Best Practices
These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.
UX BasicsEcommerce UXResearch InsightsUI ElementsHomepage & CategoryNavigation & SearchPerformanceProduct Page UXTrust & Security
Updated Jun 9, 2026
18 UX Design Examples: Inspiration for Improving User Experience
We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.
UX BasicsDesign SystemsEcommerce UXAccessibilityUI ElementsMobile UXHomepage & CategoryProduct Page UXPerformance
Updated Jun 8, 2026
Website Usability Best Practices (Backed By Research)
Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”
UX BasicsAccessibilityDesign SystemsPerformanceHomepage & CategoryProduct Page UXNavigation & Search
Updated Jun 4, 2026
The Best Practices and Key Principles of UX Design
In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.
UX BasicsDesign SystemsConversion OptimizationEcommerce UXPerformanceCheckout FlowHomepage & CategoryNavigation & SearchMobile UX
Updated Jun 23, 2026
What Is a UX Audit? Baymard's Expert-Led UX Audits Explained
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
Updated Jul 2, 2026
The UX Design Process: Making the Most of User Experience
Here's an inside look at the user experience design process and some ways to improve your current UX systems.
UX BasicsDesign SystemsUX ResearchPerformance
Updated Jul 1, 2026
UI vs. UX: Fundamentals of User Design
In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.
UX BasicsDesign SystemsUI ElementsPerformance
Showing 12 of 12
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