Baymard Institute

Product
Use Cases
Apply UX Best Practice
Design with confidence
UX Audit Service
Find conversion blockers
Justify UX Decisions
Win stakeholder buy-in
Grow UX Expertise
Professional training & certification
Compare your UX
Benchmark against competitors
Research & Tools
Research-Backed UX Insights
200,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Query
Instant research-backed answers
Figma Plugin
Bring research where you work
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Read 200+ Testimonials
UX AuditUX Audit Services
UX Audit Deepdive
Learn more about Audits
UX Audit Resources
Free articles on UX audits
UX Audit Industries
35+ ecommerce industries covered
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
Research Focus
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books,
Event Ticketing
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Electronic Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
E-cigarette & Vaping,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
Themes
Homepage & Category
On-Site Search
Accessibility
Product List
Product Page
Cart & Checkout
Accounts & Self-Service
Mobile Web
Mobile App
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Read 200+ Testimonials
Resources
UX Research Articles
450+ UX articles based on large-scale usability research
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Company News & Product Updates
Discover the latest company and product updates from Baymard
Testimonials
See how teams use Baymard to improve their UX
Search for Research and Resources
Pricing

All Articles

Search and filter every article across all blog sections.

Company & Product Updates Tools & Calculators

Articles (2)

Baymard Opportunity Sizing Calculator showing the cost of UX friction per individual guidelines.

Aug 19, 2026

The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.

Company & Product UpdatesPerformanceUX ResearchTools & Calculators

Jun 30, 2026

Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget

Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.

Company & Product UpdatesUX ResearchPerformanceTools & Calculators

Showing 2 of 2

Weekly UX Research, Insights, and Updates

Join 60,000+ UX professionals. Get the latest UX research, practical guides, and Baymard news delivered to your inbox every week.

Loading...

A screenshot of the UX article newsletter