“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
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Updated Jun 8, 2026
These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.
Updated Jul 7, 2026
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
Updated Oct 27, 2026
Split testing, or A/B testing, involves testing variations of a website to see how design changes perform with users, providing data to optimize your site.
Updated Jun 4, 2026
In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.
Updated Jun 23, 2026
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
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"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials