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Articles (28)

Oct 20, 2026

Dark Patterns in UX: The Hidden Cost to Ecommerce Conversion (and the Deceptive Practices to Avoid)

Deceptive UX patterns may produce short-term growth metrics, but they carry high long-term costs.

AccessibilityEcommerce UXUI ElementsPerformanceTrust & Security

Oct 16, 2026

Global Sportswear Brand Builds Clearer UX Priorities With Baymard

A global sportswear brand uses Baymard to support research, design decisions, and alignment across markets.

Case StudiesPerformance

Oct 15, 2026

UX Audit Checklist & Template Framework for Designers

Identifying friction is only half the battle. Discover how to document, prioritize, and build a business case for UX fixes using Baymard's research-backed audit framework.

UX AuditsEcommerce UXUX ResearchCheckout FlowPerformance

Oct 6, 2026

Global Restaurant Drives 40% Increase in Digital Membership With Baymard

A global restaurant drove a 40% increase in digital app membership, aided by better UX decision-making with Baymard.

Case StudiesPerformanceMobile UXApp UX

Sep 24, 2026

What is a Product Spec Sheet? Examples & UX Design Inspiration

Spec sheets help website users and shoppers to quickly understand important product information. Here’s how to get them right.

UX BasicsUI ElementsPerformance

Baymard Opportunity Sizing Calculator showing the cost of UX friction per individual guidelines.

Aug 19, 2026

The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.

Company & Product UpdatesPerformanceUX ResearchTools & Calculators

Jun 30, 2026

Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget

Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.

Company & Product UpdatesUX ResearchPerformanceTools & Calculators

Mar 10, 2026

UX-Ray for Figma: Align Your Designs with Research-Backed UX Best Practices

UX-Ray for Figma by Baymard helps you identify UX issues directly where you work.

Company & Product UpdatesPerformance

Feb 5, 2026

2026 Progress: Instant UX Analysis of Your Site Now Across 209 UX Parameters (Still 95% Accuracy Rate)

UX-Ray has reached a new milestone in automated UX insights and can now audit your website and designs across 209 research-backed UX heuristics.

Company & Product UpdatesPerformance

Jan 27, 2026

2 New UX Research Studies in 2025

With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.

Company & Product UpdatesPerformance

Dec 16, 2025

The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites

As 2025 comes to a close, we’re showcasing the top 1% of ecommerce sites in the Baymard Ecommerce UX Awards 2025. View the list of this year's winners. #ecommerceuxawards

Company & Product UpdatesPerformanceUX Awards