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Apply UX Best Practice
Design with confidence
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Find conversion blockers
UX Audit Service
Find conversion blockers
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Win stakeholder buy-in
Justify UX Decisions
Win stakeholder buy-in
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Professional training & certification
Grow UX Expertise
Professional training & certification
Compare your UX
Benchmark against competitors
Compare your UX
Benchmark against competitors
Research & Tools
Research-Backed UX Insights
200,000+ hours of UX research
Research-Backed UX Insights
200,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
18,000+ Structured Design Examples
UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
UX Benchmarking
Measure and Compare Your UX Performance
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Query
Instant research-backed answers
UX-Query
Instant research-backed answers
Figma Plugin
Bring research where you work
Figma Plugin
Bring research where you work
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
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UX AuditUX Audit Services
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Free articles on UX audits
UX Audit Industries
35+ ecommerce industries covered
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
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UX AuditUX Audit Services
UX Audit Deepdive
Learn more about Audits
UX Audit Deepdive
Learn more about Audits
UX Audit Resources
Free articles on UX audits
UX Audit Resources
Free articles on UX audits
UX Audit Industries
35+ ecommerce industries covered
UX Audit Industries
35+ ecommerce industries covered
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
Research Focus
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books,
Event Ticketing
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Electronic Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
E-cigarette & Vaping,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
Themes
Homepage & Category
Homepage & Category
On-Site Search
On-Site Search
Accessibility
Accessibility
Product List
Product List
Product Page
Product Page
Cart & Checkout
Cart & Checkout
Accounts & Self-Service
Accounts & Self-Service
Mobile Web
Mobile Web
Mobile App
Mobile App
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Read 200+ Testimonials
Resources
UX Research Articles
450+ UX articles based on large-scale usability research
UX Research Articles
450+ UX articles based on large-scale usability research
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Company News & Product Updates
Discover the latest company and product updates from Baymard
Company News & Product Updates
Discover the latest company and product updates from Baymard
Testimonials
See how teams use Baymard to improve their UX
Testimonials
See how teams use Baymard to improve their UX
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UX certification screenshot and certificate awarded to Jason Durbridge

Updated Jan 17, 2025

Ecommerce UX Certification by Baymard Institute

Our UX Certification is a specialized self-study program based on large-scale user experience (UX) research used by the world's leading ecommerce sites.

UX BasicsTraining

Updated Jul 1, 2026

6 Online UX Courses From Beginner to Specialized UX Design

Find the right UX course for you, whether you want to begin a career in UX design or upgrade your skills with professional workshops.

UX BasicsTraining

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