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UX Basics

Articles (35)

Female UX expert presenting UX findings to colleagues and stakeholders in a boardroom

Sep 11, 2026

How to Present UX Research Findings to Get Buy-In From Stakeholders

Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.

UX BasicsUX AuditsUX Research
Website page mockups with labels showing UX issues, violations, and best practices

Aug 24, 2026

How to Use Heuristic Evaluation to Find UX Issues Fast

A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.

UX BasicsUX Research
Product listing page screenshots from Everlane's desktop website showing women's dresses, and Walmart's mobile website showing laptops

Aug 20, 2026

Product Listing Page (PLP) UX: Definition & Ecommerce Best Practices

Optimizing your product listing pages (PLP) is vital. Learn 5 ecommerce best practices to improve navigation, filtering, and scannability.

UX BasicsEcommerce UXNavigation & Search

Jul 15, 2026

UX Research Methods: Which to Use and When

Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.

UX BasicsUX AuditsUX Research

Jul 10, 2026

Ecommerce UX Audit: How to Find What's Hurting Your Conversion

Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.

UX BasicsUX AuditsUX Research

Jun 24, 2026

7 Benefits of Conducting a UX Audit on Your Ecommerce Site

Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.

UX BasicsUX AuditsUX Research

Jun 18, 2026

What is a Banner UI Element? Definition & Design Usage

Banners are one of the most widely used components in UI design, but one of the most frequently misapplied. Here’s how to use them correctly.

UX BasicsUI Elements

Jun 11, 2026

The Definitive Guide to Ecommerce UX Research & Audits

Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.

UX BasicsUX AuditsUX Research
Desktop and mobile ecommerce website homepages showing carousels with page control dots

May 15, 2026

Page Control UI: Definition, Features, & Design Styles

Learn what page control UI is, explore dot styles and design variants, and discover research-backed best practices for carousels and image galleries.

UX BasicsUI Elements
Ecommerce category pages on Northern Tool (desktop) and Nordstrom (mobile)

Apr 17, 2026

Ecommerce Category Pages: Definition, Usage, & Design Tips

Improve the user experience on your ecommerce category pages. Learn how to use subcategory tiles, clear navigation, and imagery to guide shoppers.

UX BasicsUI ElementsNavigation & Search
Ecommerce filters on a desktop and mobile site

Apr 17, 2026

What Is an Ecommerce Filter? UI Best Practices

Ecommerce filters explained. Types, UI best practices, and real-world design examples. Improve your product filtering experience.

UX BasicsUI ElementsNavigation & Search

Mar 9, 2022

40+ UX Statistics (from 200,000 hours of UX Research)

These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.

UX BasicsConversion OptimizationQuantitative InsightsCheckout FlowForms & ValidationMobile UXPerformance

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