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Wayfair’s Checkout UX

This is a usability benchmark of the checkout experience of Wayfair and 99 other sites. The overall performance of Wayfair is decent.

It is especially a good Copywriting, good Layout, and decent Navigation that helps Wayfair's checkout UX.

Rank: #18 of 100

Usability Score: 719

URL: wayfair.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 719

Data Input

15 Guidelines · Score: 112.3

Guideline #1: Adhered High · Score: 59.9
Guideline #2: Violated High · Score: -44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated Low · Score: -15.0
Guideline #6: Adhered High · Score: 29.9
Guideline #7: Adhered High · Score: 15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Adhered Low · Score: 7.5
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Copywriting

8 Guidelines · Score: 127.3

Guideline #16: Adhered Low · Score: 29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Adhered High · Score: 37.4
Guideline #21: Adhered High · Score: 29.9
Guideline #22: Violated High · Score: -15.0
Guideline #23: Violated Low · Score: -7.5
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Layout

15 Guidelines · Score: 198.4

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered High · Score: 52.4
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Neutral · Score: 0.0
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Neutral · Score: 0.0
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Violated Low · Score: -7.5
Guideline #38: Adhered Low · Score: 7.5
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Navigation

8 Guidelines · Score: 89.8

Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered Low · Score: 15.0
Guideline #45: Violated High · Score: -22.5
Guideline #46: Violated High · Score: -15.0
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Flow

7 Guidelines · Score: 71.1

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Adhered High · Score: 52.4
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 119.8

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered High · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Issue Resolved · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Issue Resolved · Score: 15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Wayfair’s checkout process adhered to 38 usability guidelines, violated 18, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 18 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Houseware & Furnishing industry.

Poor
Acceptable
Good
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