You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

American Eagle Outfitters' Checkout UX

This is a usability benchmark of the checkout experience of American Eagle Outfitters and 99 other sites. The overall performance of American Eagle Outfitters is good.

It is especially a state of the art Navigation, Focus, and Layout that helps American Eagle Outfitters' checkout UX. Do, however, watch out for their broken Data Input performance.

Rank: #6 of 100

Usability Score: 868

URL: ae.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 868

Data Input

15 Guidelines · Score: -89.8

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Adhered High · Score: 44.9
Guideline #3: Violated High · Score: -44.9
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.5
Guideline #15: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Copywriting

8 Guidelines · Score: 161.0

“State of the Art” Performance
Guideline #16: Adhered High · Score: 59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Adhered High · Score: 37.4
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Layout

15 Guidelines · Score: 269.5

“State of the Art” Performance
Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Violated High · Score: -37.4
Guideline #28: Adhered High · Score: 37.4
Guideline #29: Adhered Low · Score: 18.7
Guideline #30: Adhered Low · Score: 22.5
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Adhered Low · Score: 11.2
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Violated High · Score: -15.0
Guideline #37: Issue Resolved · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Navigation

8 Guidelines · Score: 239.6

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Adhered High · Score: 44.9
Guideline #42: Adhered High · Score: 37.4
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Adhered High · Score: 22.5
Guideline #46: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Flow

7 Guidelines · Score: 78.6

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Adhered Low · Score: 15.0
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Adhered Low · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Focus

10 Guidelines · Score: 209.6

“State of the Art” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Issue Resolved · Score: 59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Issue Resolved · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, American Eagle Outfitters' checkout process adhered to 43 usability guidelines, violated 15, and scored neutral on 2 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall American Eagle Outfitters ranks 6 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and is the best performing site in the Apparel & Accessories industry.

Poor
Acceptable
Good

1. American Eagle Outfitters

7. YOOX

9. Gap

10. Nike

11. L.L. Bean

12. Gilt

13. MLB

15. eBags

21. J.Crew

22. Talbots

“Broken” Performance
Close overlay