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Build.com’s Checkout UX

This is a usability benchmark of the checkout experience of Build.com and 99 other sites. The overall performance of Build.com is mediocre.

Build.com's checkout in particular suffers from usability issues caused by poor Layout, broken Copywriting, and broken Data Input. That said, their checkout performs well within Navigation.

Rank: #70 of 100

Usability Score: 303

URL: build.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 303

Data Input

15 Guidelines · Score: -41.2

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Neutral · Score: 0.0
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Adhered High · Score: 29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Adhered Low · Score: 11.2
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Violated High · Score: -15.0
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Copywriting

8 Guidelines · Score: -33.7

“Broken” Performance
Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Violated High · Score: -44.9
Guideline #19: Adhered High · Score: 37.4
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Adhered Low · Score: 15.0
Guideline #22: Violated High · Score: -15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 44.9

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Violated High · Score: -52.4
Guideline #26: Neutral · Score: 0.0
Guideline #27: Adhered Low · Score: 18.7
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered High · Score: 22.5
Guideline #32: Neutral · Score: 0.0
Guideline #33: Violated High · Score: -22.5
Guideline #34: Adhered Low · Score: 11.2
Guideline #35: Violated High · Score: -15.0
Guideline #36: Adhered Low · Score: 7.5
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
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Navigation

8 Guidelines · Score: 123.5

Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated Low · Score: -18.7
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Violated Low · Score: -15.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Adhered Low · Score: 7.5
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Flow

7 Guidelines · Score: 44.9

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Adhered Low · Score: 26.2
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 164.7

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Adhered High · Score: 59.9
Guideline #56: Violated High · Score: -37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered High · Score: 37.4
Guideline #60: Adhered High · Score: 37.4
Guideline #61: Adhered High · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Adhered High · Score: 15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Build.com’s checkout process adhered to 33 usability guidelines, violated 21, and scored neutral on 6 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Build.com ranks 70 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 4 in the Home & Hardware industry.

Poor
Acceptable
Good

2. Lowe's

4. Build.com

“Broken” Performance
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