Benchmarks

13 ‘Home & Hardware’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 13 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 13 Home & Hardware sites has been manually rated across 519 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

266 Guidelines

Homepage & Category Navigation

31 Guidelines

On-Site Search

31 Guidelines

Product Lists & Filtering

49 Guidelines

Product Page

52 Guidelines

Cart & Checkout

87 Guidelines

Accounts & Self-Service

16 Guidelines

Mobile Web

253 Guidelines

Mobile Homepage & Category Navigation

39 Guidelines

Mobile On-Site Search

29 Guidelines

Mobile Product Lists & Filtering

48 Guidelines

Mobile Product Page

53 Guidelines

Mobile Cart & Checkout

84 Guidelines

Case Studies

Deep dive into the performance and page designs of the 13 case studies.

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Home & Hardware Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.

View Home & Hardware Research Topic

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