Use the interactive UX benchmark chart below to see the ranked UX performance of 13 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 13 Home & Hardware sites has been manually rated across 519 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
266 Guidelines
Homepage & Category Navigation
31 Guidelines
On-Site Search
31 Guidelines
Product Lists & Filtering
49 Guidelines
Product Page
52 Guidelines
Cart & Checkout
87 Guidelines
Accounts & Self-Service
16 Guidelines
Mobile Web
253 Guidelines
Mobile Homepage & Category Navigation
39 Guidelines
Mobile On-Site Search
29 Guidelines
Mobile Product Lists & Filtering
48 Guidelines
Mobile Product Page
53 Guidelines
Mobile Cart & Checkout
84 Guidelines
Deep dive into the performance and page designs of the 13 case studies.
51 page designs: desktop, mobile
38 page designs: desktop, mobile
75 page designs: desktop, mobile, app
63 page designs: mobile, desktop, app
67 page designs: mobile, desktop, app
50 page designs: mobile, desktop
50 page designs: desktop, mobile
20 page designs: desktop, mobile
52 page designs: mobile, desktop
48 page designs: mobile, desktop
44 page designs: desktop, mobile
45 page designs: desktop, mobile
45 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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