Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 12 Home & Hardware sites has been manually rated across 548 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
272 Guidelines
Homepage & Category Navigation
21 Guidelines
On-Site Search
30 Guidelines
Product Lists & Filtering
51 Guidelines
Product Page
49 Guidelines
Cart & Checkout
87 Guidelines
Accounts & Self-Service
22 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
276 Guidelines
Mobile Homepage & Category Navigation
22 Guidelines
Mobile On-Site Search
29 Guidelines
Mobile Product Lists & Filtering
50 Guidelines
Mobile Product Page
49 Guidelines
Mobile Cart & Checkout
89 Guidelines
Mobile Accounts & Self-Service
18 Guidelines
Mobile Site-Wide Design & Interaction
19 Guidelines
Deep dive into the performance and page designs of the 12 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.
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