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Newegg’s Checkout UX

This is a usability benchmark of the checkout experience of Newegg and 99 other sites. The overall performance of Newegg is all but broken.

Some of Newegg's biggest checkout usability issues are due to poor Copywriting, broken Focus, and broken Data Input. That said, their checkout performs well within Flow.

Rank: #98 of 100

Usability Score: -202

URL: newegg.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: -202

“Broken” Performance

Data Input

15 Guidelines · Score: -292.0

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Violated High · Score: -44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Violated High · Score: -44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Violated High · Score: -22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.0
Guideline #15: Adhered Low · Score: 7.5
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Copywriting

8 Guidelines · Score: 0.0

Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered Low · Score: 22.5
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Adhered High · Score: 37.4
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 116.0

Guideline #24: Adhered Low · Score: 26.2
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Neutral · Score: 0.0
Guideline #27: Adhered High · Score: 37.4
Guideline #28: Adhered Low · Score: 18.7
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Neutral · Score: 0.0
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Violated High · Score: -22.5
Guideline #34: Violated Low · Score: -11.2
Guideline #35: Adhered Low · Score: 7.5
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Issue Resolved · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
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Navigation

8 Guidelines · Score: 59.9

Guideline #39: Adhered High · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Violated Low · Score: -15.0
Guideline #44: Violated High · Score: -29.9
Guideline #45: Neutral · Score: 0.0
Guideline #46: Adhered Low · Score: 7.5
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Flow

7 Guidelines · Score: 104.8

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Adhered Low · Score: 26.2
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: -190.9

“Broken” Performance
Guideline #54: Violated High · Score: -59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated Low · Score: -18.7
Guideline #57: Neutral · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Violated High · Score: -37.4
Guideline #60: Violated High · Score: -37.4
Guideline #61: Issue Resolved · Score: 29.9
Guideline #62: Adhered High · Score: 15.0
Guideline #63: Adhered High · Score: 15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Newegg’s checkout process adhered to 29 usability guidelines, violated 27, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Newegg ranks 98 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 14 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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