On this page there’s 14 highlights (view in Baymard Premium) outlining what Waters are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on April 29, 2022 and depicts Waters’ Homepage. In total, we’ve reviewed 40 of Waters’ page designs. To see them all, visit the full Waters UX case study.