Product
Use Cases
Apply UX Best Practice
Design with confidence
Apply UX Best Practice
Design with confidence
UX Audit Service
Find conversion blockers
UX Audit Service
Find conversion blockers
Justify UX Decisions
Win stakeholder buy-in
Justify UX Decisions
Win stakeholder buy-in
Grow UX Expertise
Professional training & certification
Grow UX Expertise
Professional training & certification
Compare your UX
Benchmark against competitors
Compare your UX
Benchmark against competitors
Research & Tools
Research-Backed UX Insights
200,000+ hours of UX research
Research-Backed UX Insights
200,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
18,000+ Structured Design Examples
UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
UX Benchmarking
Measure and Compare Your UX Performance
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Query
Instant research-backed answers
UX-Query
Instant research-backed answers
Figma Plugin
Bring research where you work
Figma Plugin
Bring research where you work
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Read 200+ Testimonials
UX Audit
Research Focus
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
Themes
Homepage & Category
Homepage & Category
On-Site Search
On-Site Search
Accessibility
Accessibility
Product List
Product List
Product Page
Product Page
Cart & Checkout
Cart & Checkout
Accounts & Self-Service
Accounts & Self-Service
Mobile Web
Mobile Web
Mobile App
Mobile App
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Read 200+ Testimonials
Resources
UX Research Articles
450+ UX articles based on large-scale usability research
UX Research Articles
450+ UX articles based on large-scale usability research
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Company News & Product Updates
Discover the latest company and product updates from Baymard
Company News & Product Updates
Discover the latest company and product updates from Baymard
Testimonials
See how teams use Baymard to improve their UX
Testimonials
See how teams use Baymard to improve their UX
Search for Research and Resources
Pricing

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