“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Make it easier to find the right style, choose a size and understand what will arrive. Give your team research to guide everyday design decisions, or an expert review of your apparel site.
Help your team understand how shoppers find clothing, judge fit and decide what to buy. Explore apparel-specific guidelines, annotated design examples and benchmarks that turn observed shopping behavior into practical recommendations.
Use the research when reviewing size guides, product imagery, filters, customer reviews and returns information.
Have Baymard review your desktop and mobile shopping experience against the research. Get prioritized findings, practical recommendations and examples that help your team decide what to change first.
Discuss the journeys that matter to your team, from finding a style and choosing a size to checkout and returns, and agree the scope with the audit team.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
Fit, sizing and product information for footwear shopping.
Product detail, scale and trust for jewelry and watches.
Presentation, brand experience and service in luxury ecommerce.
Talk to us about your next project. We can show you the research or discuss the scope of an expert review.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials