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Sears' Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Sears and 49 other sites. The overall performance of Sears is decent. For instance, Sears' mobile design has state of the art Product List and Product Page Layout yet suffers from mediocre Account and Error Messages.

Rank: #3 of 50

Usability Score: 716

URL: sears.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 716

Navigation & Product Browsing

4 Guidelines · Score: 50.4

Guideline #29: Adhered High · Score: 28.8
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Adhered Low · Score: 10.8
Guideline #32: Violated High · Score: -18.0
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Search

5 Guidelines · Score: 19.8

Guideline #33: Violated Low · Score: -12.6
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Adhered Low · Score: 10.8
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Product List

12 Guidelines · Score: 158.4

“State of the Art” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Adhered High · Score: 21.6
Guideline #41: Adhered High · Score: 18.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Adhered High · Score: 18.0
Guideline #45: Adhered High · Score: 18.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated Low · Score: -7.2
Guideline #49: Violated Low · Score: -3.6
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Filtering & Sorting

9 Guidelines · Score: 63.0

Guideline #50: Adhered Low · Score: 12.6
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Adhered High · Score: 18.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated High · Score: -18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Violated High · Score: -14.4
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: 45.0

“State of the Art” Performance
Guideline #59: Adhered Low · Score: 10.8
Guideline #60: Violated Low · Score: -9.0
Guideline #61: Adhered High · Score: 18.0
Guideline #62: Adhered High · Score: 14.4
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: 73.8

“State of the Art” Performance
Guideline #64: Adhered High · Score: 25.2
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Adhered Low · Score: 9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 82.8

“State of the Art” Performance
Guideline #70: Adhered Low · Score: 14.4
Guideline #71: Adhered High · Score: 25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Adhered High · Score: 14.4
Guideline #74: Adhered Low · Score: 3.6
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Product Descriptions & Specs

3 Guidelines · Score: -30.6

“Broken” Performance
Guideline #75: Violated Low · Score: -12.6
Guideline #76: Violated High · Score: -18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 23.4

“State of the Art” Performance
Guideline #81: Adhered High · Score: 18.0
Guideline #82: Adhered Low · Score: 5.4
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Total Cost

6 Guidelines · Score: 0.0

“Broken” Performance
Guideline #83: Adhered Low · Score: 14.4
Guideline #84: Violated High · Score: -25.2
Guideline #85: Adhered High · Score: 21.6
Guideline #86: Violated High · Score: -18.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: 14.4

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Violated Low · Score: -10.8
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 25.2

Guideline #92: Adhered High · Score: 25.2
Guideline #93: Neutral · Score: 0.0
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 27.0

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered Low · Score: 12.6
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Violated High · Score: -18.0
Guideline #100: Not Applicable · Score: 0.0
Guideline #101: Violated High · Score: -14.4
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Redundancy & Simplicity

5 Guidelines · Score: 30.6

Guideline #102: Adhered High · Score: 21.6
Guideline #103: Violated Low · Score: -9.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 43.2

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Neutral · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 57.6

Guideline #117: Adhered Low · Score: 14.4
Guideline #118: Adhered High · Score: 28.8
Guideline #119: Adhered Low · Score: 12.6
Guideline #120: Violated High · Score: -21.6
Guideline #121: Violated High · Score: -21.6
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Neutral · Score: 0.0
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: 14.4

Guideline #127: Adhered High · Score: 21.6
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Violated High · Score: -7.2
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Error Messages

5 Guidelines · Score: 3.6

Guideline #132: Violated Low · Score: -14.4
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Violated High · Score: -18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Sears adhered to 65 usability guidelines, violated 29, and scored neutral on 4 occasions, while a remaining 48 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Sears ranks 3 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and is the best performing site in the Mass Merchant industry.

Poor
Acceptable
Good

1. Sears

2. Target

3. Etsy

5. Kohl's

6. Walmart

7. Macy's

8. Amazon

“Broken” Performance

9. Costco

“Broken” Performance

10. Overstock

“Broken” Performance

11. Rakuten

“Broken” Performance
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