Benchmark Overview

Tesco’s E-Commerce UX

This is a case study of Tesco’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Tesco’s overall e-commerce UX performance is mediocre. On a positive note, Tesco has decent Homepage & Category. This is, however, curtailed by poor On-Site Search and mediocre Product Page performances.

Tesco’s Homepage & Category performance is decent. It is especially a good Homepage and Category Taxonomy that helps Tesco’s category UX.

Tesco’s On-Site Search performance is poor. Some of Tesco ‘s biggest on-site search usability issues are due to mediocre Search Form & Logic, poor Search Query Types, and broken Results Layout & Filtering.

Tesco’s Product Lists & Filtering performance is acceptable. For instance, Tesco’s product listings have good List Items: Personalization and Comparison Tool yet suffer from poor Filtering: Available Filters and broken Sorting.

Tesco’s Product Page performance is mediocre. Some of Tesco’s biggest product page usability issues are due to mediocre Product Descriptions, poor Image Gallery UI, and poor The ‘Buy’ Section. That said, their product page experience performs great within Product Images.

Tesco’s Cart & Checkout performance is mediocre. Notably, Tesco’s checkout performance is hampered by mediocre Shopping Cart & “Added to Cart” Behavior and Credit Card Form, although this is helped somewhat by state of the art Field Labels & Microcopy and good Cross-Sells.

Rank: 32 of 60

Usability Score: 446

URL: tesco.com


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Poor
Acceptable
Good

Tesco's E-Commerce UX: 433 guidelines · Comparative score: 445.7

Homepage & Category: 61 guidelines · Score: 838.8

Homepage: 15 guidelines · Score: 198.0

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Guideline #237 Adhered High · Score: 32.6

Guideline #240 Neutral · Score: 0.0

Guideline #242 Issue Resolved · Score: 23.3

Guideline #248 Adhered High · Score: 23.3

Guideline #235 Adhered Low · Score: 7.0

Guideline #238 Adhered High · Score: 23.3

Guideline #236 Adhered High · Score: 14.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.0

Guideline #245 Issue Resolved · Score: 23.3

Guideline #241 Adhered High · Score: 14.0

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Adhered High · Score: 9.3

Guideline #257 Adhered High · Score: 14.0

Category Taxonomy: 14 guidelines · Score: 254.0

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Guideline #253 Adhered High · Score: 32.6

Guideline #261 Adhered High · Score: 23.3

Guideline #263 Adhered High · Score: 32.6

Guideline #266 Adhered High · Score: 23.3

Guideline #267 Violated High · Score: -32.6

Guideline #268 Adhered High · Score: 28.0

Guideline #259 Issue Resolved · Score: 37.3

Guideline #282 Adhered High · Score: 23.3

Guideline #286 Adhered High · Score: 23.3

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.6

Guideline #278 Adhered High · Score: 18.6

Guideline #277 Issue Resolved · Score: 18.6

Guideline #318 Adhered High · Score: 14.0

Main Navigation: 16 guidelines · Score: 233.0

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Guideline #287 Adhered High · Score: 32.6

Guideline #294 Adhered High · Score: 37.3

Guideline #302 Adhered High · Score: 32.6

Guideline #289 Adhered Low · Score: 11.6

Guideline #288 Violated Low · Score: -14.0

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.0

Guideline #291 Adhered High · Score: 23.3

Guideline #297 Violated High · Score: -18.6

Guideline #256 Issue Resolved · Score: 23.3

Guideline #304 Issue Resolved · Score: 23.3

Guideline #305 Adhered High · Score: 18.6

Guideline #296 Issue Resolved · Score: 18.6

Guideline #299 Adhered Low · Score: 7.0

Guideline #306 Issue Resolved · Score: 14.0

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 51.3

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Guideline #307 Adhered High · Score: 37.3

Guideline #309 Violated Low · Score: -16.3

Guideline #308 Violated High · Score: -23.3

Guideline #311 Adhered High · Score: 23.3

Guideline #312 Issue Resolved · Score: 23.3

Guideline #310 Adhered Low · Score: 7.0

Site-Wide Layout: 10 guidelines · Score: 102.5

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Guideline #279 Adhered Low · Score: 11.6

Guideline #258 Issue Resolved · Score: 37.3

Guideline #252 Adhered High · Score: 23.3

Guideline #250 Adhered High · Score: 18.6

Guideline #293 Adhered High · Score: 18.6

Guideline #290 Issue Resolved · Score: 14.0

Guideline #284 Violated Low · Score: -7.0

Guideline #260 Adhered High · Score: 14.0

Guideline #255 Violated High · Score: -9.3

Guideline #273 Violated High · Score: -18.6

On-Site Search: 49 guidelines · Score: 94.0

Search Query Types: 12 guidelines · Score: -50.4

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated Low · Score: -16.8

Guideline #337 Adhered High · Score: 47.0

Guideline #341 Violated Low · Score: -23.5

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated Low · Score: -16.8

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered Low · Score: 13.4

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 80.6

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 107.4

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Adhered High · Score: 33.6

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Violated High · Score: -33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 147.7

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Guideline #358 Adhered Low · Score: 23.5

Guideline #362 Adhered High · Score: 47.0

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Violated Low · Score: -16.8

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -191.4

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Adhered High · Score: 47.0

Guideline #381 Adhered Low · Score: 13.4

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Violated Low · Score: -26.9

Guideline #403 Violated High · Score: -47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Violated High · Score: -40.3

Product Lists & Filtering: 94 guidelines · Score: 536.5

List Layout: 7 guidelines · Score: 94.4

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 0.0

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Guideline #501 Violated Low · Score: -16.2

Guideline #502 Violated High · Score: -32.4

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Issue Resolved · Score: 32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 191.4

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Guideline #440 Violated Low · Score: -21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.5

Guideline #458 Adhered High · Score: 16.2

Guideline #459 Adhered High · Score: 21.6

Guideline #462 Adhered Low · Score: 10.8

List Items: Interface & Hit Areas: 10 guidelines · Score: 10.8

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Guideline #448 Violated High · Score: -37.7

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Violated High · Score: -27.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.1

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Guideline #480 Adhered High · Score: 37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -45.8

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Guideline #409 Adhered High · Score: 43.1

Guideline #413 Not Applicable · Score: 0.0

Guideline #418 Violated High · Score: -37.7

Guideline #408 Violated High · Score: -37.7

Guideline #417 Issue Resolved · Score: 37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered Low · Score: 16.2

Guideline #414 Violated Low · Score: -13.5

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 156.4

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Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Violated High · Score: -32.4

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Neutral · Score: 0.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 118.6

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated Low · Score: -13.5

Guideline #479 Adhered High · Score: 27.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -70.1

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Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Violated High · Score: -21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 331.4

Product Page Layout: 8 guidelines · Score: -44.9

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Violated High · Score: -24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Violated High · Score: -17.3

Guideline #846 Adhered High · Score: 17.3

Product Images: 9 guidelines · Score: 162.2

‘State of the Art’

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 31.1

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Violated High · Score: -20.7

Guideline #779 Neutral · Score: 0.0

Guideline #783 Violated Low · Score: -8.6

Guideline #781 Adhered High · Score: 17.3

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Adhered High · Score: 10.4

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

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Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: -24.2

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Issue Resolved · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered High · Score: 6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: 20.7

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Guideline #825 Adhered Low · Score: 8.6

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Violated Low · Score: -12.1

Guideline #836 Adhered High · Score: 17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: -8.6

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Guideline #848 Violated High · Score: -24.2

Guideline #853 Not Applicable · Score: 0.0

Guideline #849 Issue Resolved · Score: 17.3

Guideline #837 Violated Low · Score: -8.6

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Neutral · Score: 0.0

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 43.1

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Violated High · Score: -24.2

Guideline #861 Adhered Low · Score: 8.6

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 38.0

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Guideline #858 Violated High · Score: -24.2

Guideline #840 Adhered High · Score: 17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Adhered High · Score: 17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 67.3

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated High · Score: -17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated Low · Score: -8.6

Guideline #765 Violated High · Score: -17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -62.1

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Guideline #807 Violated High · Score: -24.2

Guideline #788 Violated High · Score: -20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 81.1

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 428.0

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 18.9

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Adhered High · Score: 14.6

Guideline #732 Violated High · Score: -20.4

Guideline #620 Violated Low · Score: -7.3

Guideline #623 Violated High · Score: -14.6

Guideline #622 Adhered High · Score: 14.6

Guideline #673 Not Applicable · Score: 0.0

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: -49.5

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Guideline #637 Violated High · Score: -20.4

Guideline #652 Not Applicable · Score: 0.0

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated High · Score: -20.4

Guideline #638 Violated High · Score: -14.6

Guideline #653 Violated Low · Score: -7.3

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Adhered High · Score: 14.6

Guideline #640 Violated High · Score: -8.7

Customer & Address Information: 12 guidelines · Score: 36.4

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Guideline #731 Violated Low · Score: -10.2

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Violated High · Score: -20.4

Guideline #561 Issue Resolved · Score: 14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated High · Score: -14.6

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

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Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 13.1

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Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Violated Low · Score: -7.3

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Violated High · Score: -14.6

Guideline #633 Adhered High · Score: 14.6

Guideline #631 Neutral · Score: 0.0

Guideline #634 Adhered High · Score: 14.6

Guideline #635 Violated High · Score: -8.7

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: -8.7

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Guideline #590 Not Applicable · Score: 0.0

Guideline #671 Violated High · Score: -17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered High · Score: 14.6

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Not Applicable · Score: 0.0

Guideline #586 Violated Low · Score: -5.8

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -10.2

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Guideline #582 Adhered High · Score: 20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Violated High · Score: -14.6

Guideline #588 Violated High · Score: -14.6

Guideline #577 Violated Low · Score: -7.3

Guideline #584 Adhered Low · Score: 7.3

Guideline #591 Adhered Low · Score: 5.8

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Violated High · Score: -5.8

Order Review: 5 guidelines · Score: -14.6

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Guideline #552 Not Applicable · Score: 0.0

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Violated High · Score: -14.6

Guideline #553 Not Applicable · Score: 0.0

Order Confirmation & E-Mail: 4 guidelines · Score: 4.4

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Guideline #599 Violated High · Score: -14.6

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered Low · Score: 4.4

Form & Page Design: 10 guidelines · Score: 40.8

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Not Applicable · Score: 0.0

Guideline #613 Violated High · Score: -8.7

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Violated Low · Score: -10.2

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 84.4

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Violated High · Score: -14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Adhered High · Score: 17.5

Guideline #657 Adhered High · Score: 8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 53.9

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Adhered High · Score: 14.6

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered Low · Score: 4.4

Validation Errors & Data Persistence: 10 guidelines · Score: 91.7

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Issue Resolved · Score: 23.3

Guideline #722 Violated Low · Score: -10.2

Guideline #719 Adhered High · Score: 20.4

Guideline #721 Adhered High · Score: 17.5

Guideline #718 Adhered High · Score: 17.5

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 75.7

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Guideline #686 Adhered High · Score: 23.3

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated High · Score: -8.7

Field Design & Features: 8 guidelines · Score: 52.4

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Guideline #674 Issue Resolved · Score: 20.4

Guideline #659 Adhered High · Score: 14.6

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Violated High · Score: -14.6

Guideline #658 Neutral · Score: 0.0

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Adhered High · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 74.3

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Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Violated Low · Score: -4.4

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Tesco’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Tesco ranks 32 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 11 in the Mass Merchant industry.