This is a case study of Kohl’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 863 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Kohl’s overall e-commerce UX performance is mediocre. Notably, Kohl’s UX performance is impeded by poor Homepage & Category, mediocre Order Tracking & Returns, and mediocre On-Site Search.
First benchmarked in April 7, 2012, and reviewed 26 times since then, most recently June 15, 2023.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Kohl’s e-commerce site, marked up with 348 best practice examples:
24 pages of Kohl’s e-commerce site, marked up with 288 best practice examples:
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