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Microsoft’s Product Page UX

This is a usability benchmark of the product page experience of Microsoft and 59 other sites. The overall performance of Microsoft is mediocre.

Microsoft's product page experience in particular suffers from usability issues caused by mediocre Product Descriptions, poor The 'Buy' Section, and poor Product Images.

Rank: #54 of 60

Usability Score: 147

URL: microsoftstore.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 147

Product Page Layout

8 Guidelines · Score: -10.2

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Adhered High · Score: 17.9
Guideline #4: Violated High · Score: -17.9
Guideline #5: Violated High · Score: -12.8
Guideline #6: Issue Resolved · Score: 15.3
Guideline #7: Violated High · Score: -12.8
Guideline #8: Not Applicable · Score: 0.0
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Product Images

9 Guidelines · Score: 10.2

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Violated High · Score: -17.9
Guideline #11: Violated High · Score: -17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: -38.3

“Broken” Performance
Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -17.9
Guideline #21: Violated High · Score: -15.3
Guideline #22: Violated High · Score: -12.8
Guideline #23: Violated High · Score: -12.8
Guideline #24: Violated High · Score: -12.8
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 20.4

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Violated Low · Score: -5.1
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 28.1

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Violated High · Score: -17.9
Guideline #34: Violated High · Score: -17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Issue Resolved · Score: 12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Issue Resolved · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Neutral · Score: 0.0
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Shipping, Returns, and Gifting

7 Guidelines · Score: 12.8

Guideline #43: Issue Resolved · Score: 12.8
Guideline #44: Adhered High · Score: 12.8
Guideline #45: Violated High · Score: -17.9
Guideline #46: Adhered High · Score: 12.8
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 47.3

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Violated Low · Score: -6.4
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Issue Resolved · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 31.9

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Violated High · Score: -17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Violated Low · Score: -6.4
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Specifications Sheet

5 Guidelines · Score: 12.8

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Adhered High · Score: 12.8
Guideline #69: Violated High · Score: -12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: 81.8

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Adhered High · Score: 15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Adhered High · Score: 12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: -26.8

“Broken” Performance
Guideline #84: Violated High · Score: -17.9
Guideline #85: Violated High · Score: -15.3
Guideline #86: Adhered Low · Score: 6.4
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: -23.0

“Broken” Performance
Guideline #89: Violated High · Score: -12.8
Guideline #90: Violated High · Score: -17.9
Guideline #91: Violated High · Score: -12.8
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
Guideline #94: Not Applicable · Score: 0.0
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Microsoft adhered to 44 usability guidelines, violated 31, and scored neutral on 1 occasion, while a remaining 22 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Microsoft ranks 54 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 9 in the Electronics & Office industry.

Poor
Acceptable
Good

4. Apple

6. HP

8. Staples

9. Microsoft

10. Newegg

11. Dell

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