Adidas’ E-Commerce UX

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 786 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Adidas’ overall e-commerce UX performance is decent. Their main culprits are broken Customer Accounts performance.

First benchmarked in May 15, 2017, and reviewed 18 times since then, most recently November 18, 2022.


UX Award Winner (see all):

Apparel & Accessories (desktop)Top 1%

Cart & Checkout (desktop)Top 1%

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Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.