This is a case study of Advance Auto Parts’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Advance Auto Parts’ overall e-commerce UX performance is mediocre. This is mainly due to broken Site-Wide Features & Navigation, poor Product Page, and poor Customer Accounts performances.
Overall UX Performance
516 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category Navigation
27 Guidelines · Performance:
On-Site Search
28 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
Product Page
59 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
15 pages of Advance Auto Parts’ e-commerce site, marked up with 197 best practice examples:
12 pages of Advance Auto Parts’ e-commerce site, marked up with 198 best practice examples:
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