Benchmark Overview

Argos’ E-Commerce UX

This is a case study of Argos’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Argos’ overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to poor On-Site Search and mediocre Product Page performances.

Argos’ Homepage & Category performance is acceptable.

Argos’ On-Site Search performance is poor. Some of Argos’ biggest on-site search usability issues are due to poor Results Logic & Guidance, broken Results Layout & Filtering, and broken Search Autocomplete.

Argos’ Product Lists & Filtering performance is mediocre. Notably, Argos’ product list performance is hampered by mediocre List Items: Interface & Hit Areas and Loading Products, although this is helped somewhat by good Comparison Tool.

Argos’ Product Page performance is mediocre. Argos’ product page experience is particularly thwarted by usability issues related to mediocre Auxiliary Content, poor The ‘Buy’ Section, and poor Cross-Sells & Cross-Navigation. That said, their product page experience performs well within Image Gallery UI.

Argos’ Cart & Checkout performance is acceptable. Notably, Argos’ checkout performance is hampered by mediocre Field Labels & Microcopy and poor Gifting Flow & Features, although this is helped somewhat by state of the art Shipping & Store Pickup and good Cross-Sells.

Rank: 50 of 60

Usability Score: 336

URL: argos.co.uk


Get Premium Research Access

Poor
Acceptable
Good

Argos' E-Commerce UX: 433 guidelines · Comparative score: 335.6

Homepage & Category: 61 guidelines · Score: 671.4

Homepage: 15 guidelines · Score: 97.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Adhered Low · Score: 16.6

Guideline #240 Violated Low · Score: -11.9

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Violated Low · Score: -11.9

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered Low · Score: 11.9

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 194.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Adhered High · Score: 33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Violated High · Score: -23.7

Guideline #267 Violated High · Score: -33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 201.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Violated High · Score: -19.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Not Applicable · Score: 0.0

Guideline #300 Violated High · Score: -9.5

Intermediary Category Pages: 6 guidelines · Score: 64.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Neutral · Score: 0.0

Guideline #309 Adhered Low · Score: 16.6

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Adhered High · Score: 23.7

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 113.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Violated Low · Score: -11.9

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Neutral · Score: 0.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered Low · Score: 4.7

Guideline #273 Adhered High · Score: 19.0

On-Site Search: 49 guidelines · Score: -33.6

Search Query Types: 12 guidelines · Score: 47.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered High · Score: 53.7

Guideline #340 Adhered Low · Score: 16.8

Guideline #335 Violated Low · Score: -16.8

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered High · Score: 47.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Violated High · Score: -26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 147.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: -60.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #359 Violated High · Score: -40.3

Guideline #404 Not Applicable · Score: 0.0

Guideline #361 Violated High · Score: -20.1

Guideline #356 Not Applicable · Score: 0.0

Guideline #369 Not Applicable · Score: 0.0

Guideline #368 Not Applicable · Score: 0.0

Guideline #363 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -57.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #358 Violated High · Score: -47.0

Guideline #362 Adhered Low · Score: 23.5

Guideline #370 Adhered Low · Score: 20.1

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Violated High · Score: -20.1

Guideline #394 Not Applicable · Score: 0.0

Guideline #365 Violated High · Score: -33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -110.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered Low · Score: 26.9

Guideline #403 Violated Low · Score: -23.5

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Violated High · Score: -40.3

Product Lists & Filtering: 94 guidelines · Score: 253.4

List Layout: 7 guidelines · Score: 40.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #541 Violated Low · Score: -21.6

Guideline #533 Violated Low · Score: -16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: -16.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #501 Violated High · Score: -32.4

Guideline #502 Violated Low · Score: -16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Neutral · Score: 0.0

Guideline #505 Adhered High · Score: 16.2

List Items: Product Info & Thumbnails: 16 guidelines · Score: 78.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #440 Violated High · Score: -43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated Low · Score: -18.9

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered Low · Score: 8.1

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.5

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: -2.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #448 Violated High · Score: -37.7

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Violated High · Score: -27.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 16.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #480 Adhered High · Score: 37.7

Guideline #482 Not Applicable · Score: 0.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 32.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #409 Adhered High · Score: 43.1

Guideline #413 Violated High · Score: -37.7

Guideline #418 Adhered High · Score: 37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered Low · Score: 16.2

Guideline #414 Adhered High · Score: 27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 48.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated High · Score: -37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Violated High · Score: -32.4

Guideline #428 Violated High · Score: -21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Violated High · Score: -27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 45.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered Low · Score: 18.9

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Violated High · Score: -27.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -27.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 319.3

Product Page Layout: 8 guidelines · Score: 36.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #751 Adhered High · Score: 24.2

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Adhered High · Score: 20.7

Guideline #766 Violated High · Score: -17.3

Guideline #846 Adhered Low · Score: 8.6

Product Images: 9 guidelines · Score: 136.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Adhered High · Score: 17.3

Guideline #752 Adhered Low · Score: 8.6

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 129.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Adhered Low · Score: 12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Issue Resolved · Score: 17.3

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: -5.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Not Applicable · Score: 0.0

Guideline #820 Violated High · Score: -24.2

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Violated Low · Score: -8.6

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated High · Score: -6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: -29.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #825 Violated High · Score: -17.3

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Violated Low · Score: -12.1

Guideline #836 Not Applicable · Score: 0.0

Guideline #804 Adhered High · Score: 10.4

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 6.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #848 Violated High · Score: -24.2

Guideline #853 Violated High · Score: -17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 82.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 17.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Violated High · Score: -17.3

Guideline #839 Adhered High · Score: 17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: -103.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Not Applicable · Score: 0.0

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated High · Score: -17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Violated High · Score: -17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -1.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #807 Violated Low · Score: -12.1

Guideline #788 Violated High · Score: -20.7

Guideline #787 Adhered High · Score: 17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Adhered High · Score: 13.8

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 22.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Violated High · Score: -24.2

Guideline #828 Adhered Low · Score: 8.6

Guideline #813 Adhered Low · Score: 8.6

Guideline #814 Violated High · Score: -17.3

Guideline #812 Adhered Low · Score: 8.6

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 467.3

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: -17.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Violated Low · Score: -7.3

Guideline #732 Violated High · Score: -20.4

Guideline #620 Violated Low · Score: -7.3

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Violated High · Score: -14.6

Guideline #673 Adhered Low · Score: 7.3

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: -51.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #637 Violated High · Score: -20.4

Guideline #652 Not Applicable · Score: 0.0

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Neutral · Score: 0.0

Guideline #638 Violated High · Score: -14.6

Guideline #653 Violated High · Score: -14.6

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Violated High · Score: -8.7

Customer & Address Information: 12 guidelines · Score: 56.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #731 Adhered Low · Score: 10.2

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Violated High · Score: -20.4

Guideline #561 Issue Resolved · Score: 14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated High · Score: -14.6

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 87.4

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Issue Resolved · Score: 5.8

Guideline #632 Adhered High · Score: 14.6

Guideline #633 Neutral · Score: 0.0

Guideline #631 Adhered High · Score: 14.6

Guideline #634 Adhered High · Score: 14.6

Guideline #635 Adhered High · Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 29.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #590 Adhered High · Score: 14.6

Guideline #671 Adhered High · Score: 17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Violated High · Score: -14.6

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.8

Guideline #586 Adhered Low · Score: 5.8

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 16.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #582 Adhered High · Score: 20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered High · Score: 20.4

Guideline #583 Violated High · Score: -14.6

Guideline #588 Violated High · Score: -14.6

Guideline #577 Adhered High · Score: 14.6

Guideline #584 Adhered Low · Score: 7.3

Guideline #591 Violated High · Score: -11.6

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 5.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #552 Issue Resolved · Score: 20.4

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Violated High · Score: -14.6

Guideline #553 Not Applicable · Score: 0.0

Order Confirmation & E-Mail: 4 guidelines · Score: 8.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #599 Violated High · Score: -14.6

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered High · Score: 8.7

Form & Page Design: 10 guidelines · Score: 67.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered Low · Score: 5.8

Guideline #613 Violated High · Score: -8.7

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Adhered Low · Score: 10.2

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 49.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Violated High · Score: -14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Adhered High · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Violated High · Score: -17.5

Guideline #657 Adhered High · Score: 8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 49.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Issue Resolved · Score: 14.6

Guideline #580 Issue Resolved · Score: 14.6

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 46.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #720 Adhered High · Score: 23.3

Guideline #723 Issue Resolved · Score: 23.3

Guideline #722 Violated Low · Score: -10.2

Guideline #719 Adhered Low · Score: 10.2

Guideline #721 Neutral · Score: 0.0

Guideline #718 Neutral · Score: 0.0

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 23.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Violated Low · Score: -5.8

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated High · Score: -8.7

Field Design & Features: 8 guidelines · Score: 52.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #674 Issue Resolved · Score: 20.4

Guideline #659 Violated High · Score: -14.6

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Adhered High · Score: 8.7

Guideline #670 Adhered High · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 78.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Argos’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.



Industry Comparison: Mass Merchant

Overall Argos ranks 50 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 14 in the Mass Merchant industry.