ASOS’ E-Commerce UX

This is a case study of ASOS’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 932 design elements. 244 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

ASOS’s overall e-commerce UX performance is mediocre. This is mainly due to poor Mobile Web and Desktop Web performances.

First benchmarked in September 2016, and reviewed 23 times since then, most recently in July 2024.


UX Award Winner (see all):

Apparel & AccessoriesTop 1%

Mobile UX OverallTop 1%

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Overall UX Performance

950 Guidelines · Performance:

Desktop Web

300 Guidelines · Performance:

Mobile Web

301 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.