Benchmark Overview

Cole-Parmer’s E-Commerce UX

This is a case study of Cole-Parmer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 92 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Cole-Parmer’s overall e-commerce UX performance is poor. Some of Cole-Parmer’s biggest UX issues are caused by broken Accounts & Self Service, broken Product Page, and poor Cart & Checkout performances.

First benchmarked in December 2020, and reviewed 6 times since then, most recently December 2020.

UX Performance: 12.4


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Overall UX Performance

271 Guidelines · Performance:

Homepage & Category

24 Guidelines · Performance:

On-Site Search

16 Guidelines · Performance:

Product Lists & Filtering

36 Guidelines · Performance:

Product Page

25 Guidelines · Performance:

Cart & Checkout

34 Guidelines · Performance:

Accounts & Self Service

19 Guidelines · Performance:


117 Guidelines · Performance:

71 Major E-Commerce Sites
CompareWhat’s This?

Like Cole-Parmer, all 93 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

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