Benchmarks

Cole-Parmer’s E-Commerce UX

This is a case study of Cole-Parmer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Cole-Parmer’s overall e-commerce UX performance is poor. This is mainly due to broken Accounts & Self Service, broken Product Page, and poor Cart & Checkout performances.


Performance: 12.5poor

URL: coleparmer.com


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Mediocre
Decent
Good
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Overall UX Performance

271 Guidelines · Performance:

Homepage & Category

24 Guidelines · Performance:

On-Site Search

16 Guidelines · Performance:

Product Lists & Filtering

36 Guidelines · Performance:

Product Page

25 Guidelines · Performance:

Cart & Checkout

34 Guidelines · Performance:

Accounts & Self Service

19 Guidelines · Performance:

Mobile-Commerce

117 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.





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