This is a case study of Cole-Parmer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Cole-Parmer’s overall e-commerce UX performance is mediocre. This is mainly due to poor Product Page, Mobile Web, and Cart & Checkout performances.
Overall UX Performance
500 Guidelines · Performance:
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
26 Guidelines · Performance:
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Cole-Parmer’s e-commerce site, marked up with 250 best practice examples:
19 pages of Cole-Parmer’s e-commerce site, marked up with 175 best practice examples:
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