This is a case study of Cole-Parmer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 148 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Cole-Parmer’s overall e-commerce UX performance is poor. This is mainly due to broken Accounts & Self Service, broken Product Page, and poor Cart & Checkout performances.
Overall UX Performance
271 Guidelines · Performance:
Homepage & Category
24 Guidelines · Performance:
16 Guidelines · Performance:
Product Lists & Filtering
36 Guidelines · Performance:
25 Guidelines · Performance:
Cart & Checkout
34 Guidelines · Performance:
Accounts & Self Service
19 Guidelines · Performance:
117 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Cole-Parmer’s e-commerce site, marked up with 127 best practice examples:
15 pages of Cole-Parmer’s e-commerce site, marked up with 98 best practice examples:
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