Cole-Parmer’s E-Commerce UX

This is a case study of Cole-Parmer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Cole-Parmer’s overall e-commerce UX performance is mediocre. This is mainly due to poor Product Page, Mobile Web, and Cart & Checkout performances.

Performance: 23.7Mediocre

URL: coleparmer.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

500 Guidelines · Performance:

Desktop Web

296 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

32 Guidelines · Performance:

Product Lists & Filtering

53 Guidelines · Performance:

Product Page

48 Guidelines · Performance:

Cart & Checkout

106 Guidelines · Performance:

Customer Accounts

26 Guidelines · Performance:

Mobile Web

204 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.