This is a case study of Sigma Aldrich’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Sigma Aldrich’s overall e-commerce UX performance is poor. Some of Sigma Aldrich’s biggest UX issues are caused by broken Cart & Checkout, poor Mobile Web, and poor Homepage & Category performances.
First benchmarked in October 2022.
Overall UX Performance
500 Guidelines · Performance:
Desktop Web
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
Product Page
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
22 pages of Sigma Aldrich’s e-commerce site, marked up with 202 best practice examples:
15 pages of Sigma Aldrich’s e-commerce site, marked up with 153 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.