This is a case study of Medline’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 308 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Medline’s overall e-commerce UX performance is poor. Medline’s UX performance in particular suffers from usability issues caused by poor Product Page and Product Lists & Filtering.
Overall UX Performance
500 Guidelines · Performance:
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
26 Guidelines · Performance:
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Medline’s e-commerce site, marked up with 124 best practice examples:
12 pages of Medline’s e-commerce site, marked up with 107 best practice examples:
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