Benchmarks

10 ‘B2B Medical & Pharma’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 ‘B2B Medical and Pharma’ e-commerce websites in the US and Europe. Each of the 10 B2B Medical and Pharma websites has been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 185 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

500 Guidelines

Desktop Web

296 Guidelines

Homepage & Category

31 Guidelines

Homepage & Main Navigation

15 Guidelines

Category Taxonomy & Intermediary Category Pages

8 Guidelines

Site-Wide Layout

8 Guidelines

On-Site Search

32 Guidelines

Search Query Types

6 Guidelines

Search Form & Logic

7 Guidelines

Search Autocomplete

8 Guidelines

Results Logic & Guidance

4 Guidelines

Results Layout & Filtering

7 Guidelines

Product Lists & Filtering

53 Guidelines

List Layout

5 Guidelines

Loading Products

4 Guidelines

List Items: Product Info & Thumbnails

9 Guidelines

List Items: Product Info

5 Guidelines

List Items: Product Thumbnails

4 Guidelines

List Items: Interface & Hit Areas

5 Guidelines

Filtering: Available Filters

5 Guidelines

Filtering: Scope & Logic

8 Guidelines

Filtering: Interface & Layout

10 Guidelines

Sorting

7 Guidelines

Product Page

48 Guidelines

Product Page Layout

9 Guidelines

Product Images & Gallery UI

11 Guidelines

The 'Buy' Section

7 Guidelines

Shipping & Returns

6 Guidelines

Product Description & Specification Sheet

10 Guidelines

Cross-Sells & Cross-Navigation

5 Guidelines

Cart & Checkout

106 Guidelines

Shopping Cart & “Added to Cart” Behavior

10 Guidelines

Account Selection & Creation

7 Guidelines

Checkout Types & Layout

10 Guidelines

Customer & Address Information

9 Guidelines

Shipping & Store Pickup

5 Guidelines

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines

Form Fields & Page Design

14 Guidelines

Field Labels & Microcopy

6 Guidelines

User Interactions & Distractions

8 Guidelines

Credit Card Form

10 Guidelines

Validation Errors, Field Design & Autocompletion

25 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Design & Features

11 Guidelines

Default Values & Autocompletion

4 Guidelines

Order Review & Confirmation

10 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

5 Guidelines

Customer Accounts

26 Guidelines

Account Drop-Down and Dashboard

8 Guidelines

'Your Account': Addresses, Payments, & Newsletters

9 Guidelines

Account-Wide Navigation, Structure, & Information

9 Guidelines

Mobile Web

204 Guidelines

Mobile Homepage & Category

17 Guidelines

Mobile Homepage & Main Navigation

10 Guidelines

Mobile Category Taxonomy & Category Pages

7 Guidelines

Mobile On-Site Search

23 Guidelines

Mobile Autocomplete

7 Guidelines

Mobile Query Types

6 Guidelines

Mobile Design & Logic

10 Guidelines

Mobile Product List

37 Guidelines

Mobile Product List Layout & Features

14 Guidelines

Mobile Filtering & Sorting

12 Guidelines

Mobile List Item Content

11 Guidelines

Mobile Product Pages

39 Guidelines

Mobile Product Page Layout

6 Guidelines

Product Images & Gallery UI

8 Guidelines

Buy Section

4 Guidelines

Shipping & Returns

5 Guidelines

Product Description & Specification Sheet

11 Guidelines

Cross-Sells & Cross-Navigation

5 Guidelines

Mobile Checkout

70 Guidelines

Mobile Checkout Layout

4 Guidelines

Mobile Shopping Cart

6 Guidelines

Mobile Account Selection & Creation

6 Guidelines

Mobile User Info

6 Guidelines

Mobile Shipping & Store Pickup

4 Guidelines

Mobile Payment Flow & Credit Card Form

14 Guidelines

Mobile Form Fields

7 Guidelines

Mobile Field Validation

8 Guidelines

Mobile Input Optimization

6 Guidelines

Mobile Order Review & Confirmation

9 Guidelines

Mobile Site-Wide Features & Elements

18 Guidelines

Case Studies

Deep dive into the performance and page designs of the 10 case studies.

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