10 ‘B2B Medical & Pharma’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 ‘B2B Medical and Pharma’ e-commerce websites in the US and Europe. Each of the 10 B2B Medical and Pharma websites has been manually rated across 405 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 344 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘B2B Medical & Pharma’ Case Studies
Deep dive into the performance and page designs of the 10 case studies.
Overall UX Performance
405 Guidelines
Desktop Web
205 Guidelines
Mobile Web
200 Guidelines
UX Industry Highlights
- Well-structured taxonomies and main navigation facilitate users’ entry into a site’s catalog - Category labels were distinct from one another, and top-level category pages led with their subcategories…
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