Disney Store’s E-Commerce UX

This is a case study of Disney Store’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 486 design elements. 244 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Disney Store’s overall e-commerce UX performance is mediocre. Their main culprits are broken Site-Wide Features, poor Product Lists & Filtering, and mediocre Customer Accounts performances.

First benchmarked in April 2012, and reviewed 27 times since then, most recently in August 2023.


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Overall UX Performance

526 Guidelines · Performance:

Desktop Web

260 Guidelines · Performance:

Homepage & Category Navigation

25 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Product Lists & Filtering

43 Guidelines · Performance:

Product Page

57 Guidelines · Performance:

Cart & Checkout

87 Guidelines · Performance:

Customer Accounts

16 Guidelines · Performance:

Site-Wide Features

9 Guidelines · Performance:

Mobile Web

266 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.