Disney Store UX Case Study
This is a case study of Disney Store’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 486 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Disney Store’s overall e-commerce UX performance is mediocre. Their main culprits are broken Site-Wide Features, poor Product Lists & Filtering, and mediocre Customer Accounts performances.
First benchmarked in April 2012, and reviewed 27 times since then, most recently in August 2023.
Overall UX Performance
526 Guidelines · Performance:
Desktop Web
260 Guidelines · Performance:
Homepage & Category Navigation
25 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
Product Page
57 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features
9 Guidelines · Performance:
Mobile Web
266 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Disney Store’s Desktop Web E-Commerce Design
24 pages of Disney Store’s e-commerce site, marked up with 335 best practice examples:
Disney Store’s Mobile Web E-Commerce Design
18 pages of Disney Store’s e-commerce site, marked up with 264 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.