This is a case study of Domino’s Pizza’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Domino’s Pizza’s overall e-commerce UX performance is poor. This is mainly due to broken Mobile App Menu Item Pages, Mobile Web Restaurant Lists & Menus, and Mobile Web Menu Item Pages performances. That said, their site performs great within Mobile App Accounts & Self-Service.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
19 Guidelines · Performance:
Mobile Web On-Site Search
25 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
35 Guidelines · Performance:
Mobile Web Menu Item Pages
26 Guidelines · Performance:
Mobile Web Cart & Checkout
90 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
208 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
10 pages of Domino’s Pizza’s e-commerce site, marked up with 131 best practice examples:
17 pages of Domino’s Pizza’s e-commerce site, marked up with 124 best practice examples:
Explore similar case studies of Takeout & Food Delivery sites:
29 page designs: mobile, app
23 page designs: mobile, app
25 page designs: app
57 page designs: mobile, app
37 page designs: mobile, app
50 page designs: mobile, app
38 page designs: mobile, app
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 367 articles in the full public archive.