Domino’s Pizza’s E-Commerce UX

This is a case study of Domino’s Pizza’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Domino’s Pizza’s overall e-commerce UX performance is poor. This is mainly due to broken Mobile App Menu Item Pages, Mobile Web Restaurant Lists & Menus, and Mobile Web Menu Item Pages performances. That said, their site performs great within Mobile App Accounts & Self-Service.

Performance: 11.8Poor

URL: dominos.co.uk

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Poor

Mediocre

Decent

Good

Perfect

Mobile Web

214 Guidelines · Performance:

Mobile Web Homepage & Category Navigation

19 Guidelines · Performance:

Mobile Web On-Site Search

25 Guidelines · Performance:

Mobile Web Restaurant Lists & Menus

35 Guidelines · Performance:

Mobile Web Menu Item Pages

26 Guidelines · Performance:

Mobile Web Cart & Checkout

90 Guidelines · Performance:

Mobile Web Site-Wide Design & Interaction

19 Guidelines · Performance:

Mobile App

208 Guidelines · Performance:

133 Major E-Commerce Sites

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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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